How to Supercharge the Value of Your ContentPosted: July 27, 2012 | |
When creating or curating content for your social media communities, there is one golden rule to follow: ADD VALUE. Value is what draws consumers to your social properties, keeps them engaged with your brand, and ultimately influences them to share their experiences with their respective social graphs.
3 WAYS TO SUPERCHARGE YOUR CONTENT AND ADD VALUE TO YOUR COMMUNITY:
Teach your community something. Ensure their engagement with your content provides new and relevant information associated with your brand, product(s), service offerings, usage occasions and circumstances, culture, and lifestyle. Also consider educating your community on complimentary or related products, services and information.
Whether your social media community laughs or cries, is awe-struck or intrigued, make sure they are entertained. Be a storyteller and aim to make your community feel something when engaging with your content. If you can accomplish this, consumers will be drawn to your brand, want to stick around for further entertainment, and be inclined to share your content with their social graphs.
Convert your social media community’s dedication and engagement with your brand into real-world, tangible value. Offer them a discount, exclusive offer, product sample, free service, access to an event, or grant them priority treatment, to name a few examples of how you can add value in this way.
No matter how you plan to add value to your social media community, be sure it is within the context of who they are, what interests they have, and what led them to being a member of your community in the first place. What you’re likely to find is that this context closely mirrors your brand, and keeping your content relevant in these ways will allow you to continue attracting, retaining and amplifying your social media efforts to the highest quality community members.
How do you add value to your social media community?
Have you experienced any benefits from adding value with your content?
Do you have experience deviating from a social media strategy that is focused on adding value? What was the outcome?
If you’d like to chat, have any questions, or would like to share your comments on this post, please feel free to contact me. It would be great to hear from you.
Photo credit: Veer