It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.
The trouble with this approach to content creation is to do with the practicality of curating content from a potentially large number of sources. Also, encouraging the creation of content that is specifically for your organization can be a headache to say the least.
So, how can these challenges be overcome? Try using Twitter hashtags.
Choose a Hashtag
Select a hashtag for your coworkers or employees to use on all of the relevant content they are posting to their personal social graphs. This will allow you to easily follow and search for this content, and won’t require major adjustments to their natural use of Twitter.
Monitor the Hashtag
Set up a stream in HootSuite or TweetDeck to monitor the content your coworkers or employees are posting and tagging using the hashtag you’ve selected. This should give you a steady stream of relevant content to post on your organization’s social media properties.
Curate, Schedule and Post the Best Content
After you’ve got your streams in HootSuite or TweetDeck set up, all that will be left is curating the very best content that is being published, editing the content you’d like to repost, and then scheduling or posting your content.
By using Twitter hashtags to curate relevant content that your coworkers or employees are creating, you’re streamlining the process of content creation, collection, editing, and publishing by tapping their natural use of social media.
All of this said, you shouldn’t expect that just because you’ve organized a Twitter hashtag that everyone in your organization will automatically become a content producing machine. However, this approach will cater to those individuals who regularly use social media and will naturally be your top content contributors, and perhaps because of the ease of contributing, could result in a greater number of contributions from people who would otherwise be less keen to get involved.
How do you curate content that is being produced from various sources within your organization?
Let me know in the comments, or on Twitter @RGBSocial