3Links5

3Links5

This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well:

TOP 10 SOCIAL MEDIA BLOGS: THE 2013 WINNERS

The title is pretty self-explanatory. Social Media Examiner selected a list of the top 10 blogs from over 750 nominations. The list, as you might expect, is comprised of impressive, highly successful blogs, all of which are worthy of following if you don’t already.

THAT OREO TWEET WAS COOL, BUT IS REAL TIME MARKETING WORTH THE HYPE?

In this article, Alex Kantrowitz uses Oreo’s now famous Super Bowl blackout tweet as the focus for his post offering a perspective on the value of real time marketing. It’s an interesting piece that compares Oreo’s 14,000+ retweets with the incredible number of impressions and exposure that mass media can easily generate. Alex makes it clear that while there is certainly great value that can be had through real time marketing, there is still an important role for more traditional forms of advertising.

3 REASONS THAT AVOIDING SOCIAL MEDIA WILL HURT YOUR BUSINESS

Brad Smith, in an article published on Social Media Today, details reasons why avoiding social media will hurt your business including that consumers are talking about your business on social media with or without you, it’s key to increasing conversion rates, and it fuels your other marketing tactics. All of these are valid points, and anyone with interest in results-driven marketing should definitely give this a read.

Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.

Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial

Join the conversation! 7 Comments

  1. [...] This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend y…  [...]

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  2. All posts are great, I specially like the last one, because it has some points that should not be neglected in this era of social media. If you avoid social media then possibly you are avoiding prospect customers and free marketing awareness for your brand.

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    • Hey Manish – I absolutely agree, it’s a great article. As the flip-side to your comment, it also amazes me that there continue to be businesses that view involvement in social media as being optional. Even more amazing is that there are businesses that opt out of participating in social media because of negative feedback or reviews they have received. They really need to wake up and realize that conversations don’t stop just because they stop listening.

      Have you been reading any blogs or articles recently that you’ve found to be particularly interesting?

      Thanks for the comment Manish.

      Matthew.

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  3. Hi Matthew, I remember I read a post on SMT “The Positive Effect Of Negative Reviews” that was a great post about how negative comments can be used for positive results. I thought it was also written by you.

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  4. [...] This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend y…  [...]

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