Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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3Links14

It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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Barriers to Content Creation

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

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YouTube Year In Review

Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.

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Remembrance Day

The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.

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Get the most out of your blog posts

Whether you’ve spent a couple of hours, or a couple of days working on your latest post, you’ll want to ensure you get as much as you can out of it.

Following is a post-publication action plan that you may want to consider the next time you publish a new blog post.

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3Links11

3 Links is pretty simple; I collect a series of three blog posts on social media, digital or content marketing that I feel may be worthy of your attention. Simple as that.

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Amplifying and Supporting Events on Social Media

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

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Ideas for Content Creation

If you know where to look and who to talk to, there is a great deal of inspiration to be found for content creation, and it’s probably sitting right in front of you.

Here are 5 places to find inspiration for content ideas to keep things fresh and valuable for your targeted audience.

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Social Media Creative Opportunity

Listen up agency friends!

I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.

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iTunes Festival Social Media Content

It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

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Blog Posts to Pinterest Pins

Your blog should be feeding your social media content pipeline, including Pinterest.

I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it’s certainly not impossible.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Killer Content Ikea 2014 Catalogue

I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.

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Blog Faster

How can you overcome what seems like many business bloggers’ worst nightmare, a lack of time?

Blog faster.

And here are 8 tactics, tips, tools and strategies to do just that.

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Ignore twitter tips for retweets

Unfortunately, for all of the awesome Twitter tips that are shared, there are a number of recurring tips that I feel are ill advised.

Following are 5 common Twitter tips that your business should ignore.

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Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

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Blog Post Titles

How many articles have you read about how to write the best blog titles for SEO?

Lots? Yeah, me too.

Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?

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Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

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Chris Hadfield Social Media

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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ContentCreationVsCuration

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.

Before providing recommendations about creating versus curating your business’ content, I think it’s worth exploring the pros and cons of each.

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KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

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UniqueSocialMediaContent

Needless to say, there is a glut of new content created each and every day. Even the most imaginative businesses, brands, agencies, and other professional content creators can have a difficult time finding ways to make their content stand out from the rest.

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LaserFocusedSocialMediaContent

I frequently find that there is a tendency for some businesses and brands to gravitate toward creating content that is relevant to them, and not necessarily their audience.

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KillerContentOreo

There are amazing businesses and brands producing amazing – check that – killer content every day. This post will highlight the incredible content marketing play by Oreo, Cookies vs. Cream.

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KillerContent

There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

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Multilingual Facebook Page

Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.

Following are 3 tips for managing your multilingual Facebook Page and creating awesome multilingual content.

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VideoForSocialMedia

10 steps to get you started producing killer video content for your SMB.

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HashtagContentPipeline

It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.

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ToolsOfTheTrade

In addition to establishing a culture of content creation, there are a number of very practical tools and resources that can be invaluable for staff involved in creating content.

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UnlikingOnFacebook

There are a number of reasons why someone might unlike your brand on Facebook, but most of them are avoidable.

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RedBullStratos

6 of the key lessons that can be learned from the Red Bull Stratos social media and digital program.

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ContentCreation1

The goal for any organization involved in content, digital or social marketing should be to create a culture of content creation by which everyone is responsible for contributing strategically relevant, compelling, and meaningful content.

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3Links2

This is the second installment of 3 Links (the first installment of 3 Links can be seen here). Day to day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.

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Photos

7 thought-starters for how to generate more photo content to share with your social communities.

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