Why-Engagement-isn't-a-Definitive-Indicator-of-Anything

The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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Consumer-Training-as-a-Method-to-Improve-Organic-Reach-on-Facebook-

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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NY Times Ad Blunder and Social Media Automation

Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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Barriers to Content Creation

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Blogging Guest Post Support Plan

There are actions you can take to support your content, amplify its success, enhance your returns from having made a meaningful contribution, and maybe even increase your chances of having subsequent guest contributions published.

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Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

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Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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Supercharge the Value of Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results.

Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.

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3Links13

It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:

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Social Media Considerations for Job Descriptions

In my experience, job descriptions tend to kind of just… well… be job descriptions.

What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.

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Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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Social Media Goals and Objectives

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.

Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.

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YouTube Year In Review

Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.

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Planning for the Unplannable on Social Media

No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.

Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.

This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Adapt to Shifts in Consumer Shopping Behaviour

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.

Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.

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Social Media for the Holidays

While you’re undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical to ensure you’ve got your ducks in a row for when you inevitably take a bit of time off to enjoy the season, and to sustain activity and engagement with your audience during this time.

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Redefining Social Media ROI

If we stop thinking about the ‘return’ of ROI as end sales, and start thinking about ‘return’ as a sum of the value of all of the relevant aforementioned factors – which ultimately lead to sales – then calculating an ROI of social media can be much more achievable; not simple, but achievable.

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Rethinking Social Media Best Practices

By their nature, best practices tend to be generalizations. Typically, they don’t specifically address your unique situation, opportunities and challenges. And getting too caught up in following best practices can affect your comfort and willingness to take a chance and do something amazing that may be contrary to conventions.

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Nobody Cares that You're on Social Media

Nobody cares that you have an account on Facebook, Twitter or YouTube.

If you’re solely broadcasting and republishing readily accessible information, nobody will care because there is no added value to ‘liking’ your Page, following your business, or subscribing to your social media channels.

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Stressed About Blog Readership

Success isn’t about the thousands of people that read your blog but never take action. Success is about the one person who reads your blog and makes a purchase.

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3Links10

Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Social Validation on Social Media

The people around us influence our behaviour, and the same holds true on social media.

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Social Media Content Promotion Plan

Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.

So, what to do?

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Pre-Market Consumers on Social Media

Consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.

Powerful stuff.

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Blog Faster

How can you overcome what seems like many business bloggers’ worst nightmare, a lack of time?

Blog faster.

And here are 8 tactics, tips, tools and strategies to do just that.

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Convert mistakes into success on social media

One of the most exciting things to me about social media marketing is the number of times I get to say, ‘sure, let’s try it’.

Unlike traditional media, ‘trying something’ on social media often doesn’t require a commitment of tens or hundreds of thousands of dollars.

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Social Media Contextual Relevance

Putting a firm rule in place to tell you how long your business has to capitalize on an opportunity to publish relevant content is near impossible. This said, there are a couple of guidelines that you can take into account to help you out.

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Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

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Increasing Social Media Engagement Rates

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.

However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it.

It’s amazing content, so what gives?

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Blog Post Titles

How many articles have you read about how to write the best blog titles for SEO?

Lots? Yeah, me too.

Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?

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Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

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ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

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BlogOverInvestment

When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest.

My advice on this is quite simple; DON’T.

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SocialMediaPublicationCalendar

Regardless of how frequently you need to publish new content, it is absolutely necessary that you do so with dependability, and that the content you publish is strategically relevant to your business. Creating a publication calendar can assist with both of these things.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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ContentCreationVsCuration

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.

Before providing recommendations about creating versus curating your business’ content, I think it’s worth exploring the pros and cons of each.

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KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

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UniqueSocialMediaContent

Needless to say, there is a glut of new content created each and every day. Even the most imaginative businesses, brands, agencies, and other professional content creators can have a difficult time finding ways to make their content stand out from the rest.

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LaserFocusedSocialMediaContent

I frequently find that there is a tendency for some businesses and brands to gravitate toward creating content that is relevant to them, and not necessarily their audience.

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KillerContentOreo

There are amazing businesses and brands producing amazing – check that – killer content every day. This post will highlight the incredible content marketing play by Oreo, Cookies vs. Cream.

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KillerContent

There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

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Multilingual Facebook Page

Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.

Following are 3 tips for managing your multilingual Facebook Page and creating awesome multilingual content.

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