Starbucks-Delivery-Service-Storytelling-Customer-Experience-Social-Media

Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.

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The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Why-You-Shouldn’t-Give-Your-Social-Media-Audience-the-Content-They-Want

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

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Twitter-Analytics-Slicing-&-Dicing-Data

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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5-Ways-to-Kill-It-On-Social-Media-That-Have-Nothing-to-do-With-Content

There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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Nurturing-Social-Media-Advocacy-From-the-Inside-Out

There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

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Instantly-Boost-Trust-on-Social-Media

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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Increase-Purchase-Intent-Through-Social-Media-Responsiveness

Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Why-Engagement-isn't-a-Definitive-Indicator-of-Anything

The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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Thinking Small About Social Media Marketing

Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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3Links14

It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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Responding to Audience-Initiated Dialogue on Social Media

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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Facebook Timeline Content Targeting

As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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Social Media Considerations for Job Descriptions

In my experience, job descriptions tend to kind of just… well… be job descriptions.

What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.

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Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

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Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Social Media Customer Service

How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Social Media for the Holidays

While you’re undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical to ensure you’ve got your ducks in a row for when you inevitably take a bit of time off to enjoy the season, and to sustain activity and engagement with your audience during this time.

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Ikea Second-Hand Furniture Campaign

Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.

It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.

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Amplifying and Supporting Events on Social Media

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

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Nobody Cares that You're on Social Media

Nobody cares that you have an account on Facebook, Twitter or YouTube.

If you’re solely broadcasting and republishing readily accessible information, nobody will care because there is no added value to ‘liking’ your Page, following your business, or subscribing to your social media channels.

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Overcoming Organizational Barriers to Being Social

For some businesses on social media, being proactively social can be fraught with organizational challenges.

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Stressed About Blog Readership

Success isn’t about the thousands of people that read your blog but never take action. Success is about the one person who reads your blog and makes a purchase.

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Proactive Interactions on Social Media

Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.

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Influencing Post Market Consumers on Social Media

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.

An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.

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iTunes Festival Social Media Content

It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

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3Links10

Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Twitter Best Practices

As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.

Consider re-thinking best practices for how many tweets to publish each day.

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Social Validation on Social Media

The people around us influence our behaviour, and the same holds true on social media.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Killer Content Ikea 2014 Catalogue

I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.

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Pre-Market Consumers on Social Media

Consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.

Powerful stuff.

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Facebook Photo Comments

Facebook recently introduced photo commenting functionality on business and brand Pages.

So, how can you use this feature on your Page?

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Get more online and social media reviews

For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

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Convert mistakes into success on social media

One of the most exciting things to me about social media marketing is the number of times I get to say, ‘sure, let’s try it’.

Unlike traditional media, ‘trying something’ on social media often doesn’t require a commitment of tens or hundreds of thousands of dollars.

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Social Media Contextual Relevance

Putting a firm rule in place to tell you how long your business has to capitalize on an opportunity to publish relevant content is near impossible. This said, there are a couple of guidelines that you can take into account to help you out.

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Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

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Increasing Social Media Engagement Rates

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.

However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it.

It’s amazing content, so what gives?

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Blog Post Titles

How many articles have you read about how to write the best blog titles for SEO?

Lots? Yeah, me too.

Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?

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Starting a Blog

It’s roughly 1 year, and 100 posts ago today, that I started the RGB Social blog.

This blog most certainly remains in its infancy, and I still feel as though I’m just getting started, but I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.

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