As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.
Roughly one year ago, I had written a post to provide step-by-step instructions on how to adjust your Facebook Page privacy settings to give you access to this powerful feature set, but the instructions have since been rendered obsolete.
If you’d like an explanation as to why you might want to target your Facebook Timeline content, I recommend reading my previous post, and for now, I’ll just cut to the chase on how to gain access to these options.
STEP 1: In the Admin Panel, click on the ‘Edit Page’ drop-down menu
STEP 2: Click ‘Edit Settings’
STEP 3: Ensure you’re on the ‘Settings’ tab
STEP 4: Look for ‘Post Targeting and Privacy’ and click ‘Edit’
STEP 5: Click the ‘Turn on privacy and News Feed targeting so I can control the privacy of new Page posts’ check box
STEP 6: Click ‘Save Changes’
That’s all there is to it. Follow these few steps and you’ll be given Facebook’s targeting options for all of your future Timeline posts.
How do you use Facebook’s targeting options for your business’ Timeline content?
If you have any questions to do with social media or content marketing, how to use Facebook and/or other social media platforms, or anything related, please don’t hesitate to leave a comment, or contact me directly.
Facebook recently made an interesting change to the Page content they are going to show in users’ News Feeds.
Straight from Facebook,
“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”.
While this seems like it’s ripe for abuse, Facebook is going to be taking several factors into account to avoid spamming users’ News Feeds with irrelevant content, just because a Page has tagged every other Page under the sun.
Facebook is going to be considering the commonality of interest between Pages, as well as engagement with individual pieces of content to determine if it may be of interest to those who have not ‘liked’ the Page the content is coming from.
For instance, if a significant number of people that ‘like’ your Page also ‘like’ my Page, Facebook is reading this as indication that our Pages are connected in a sense. So, if you produce a great piece of content that is being engaged with by people that ‘like’ both of our Pages, Facebook may serve your content in the News Feed of people that ‘like’ my Page, in addition to those that ‘like’ yours.
What isn’t clear is exactly how far reaching this will be, though I would imagine it will be tweaked and changed over time.
The one thing we do know for sure is that Facebook certainly won’t allow for our content to be so far reaching that it mitigates the value offered by their advertising products, so this shouldn’t be viewed as some impression- or fan acquisition-boosting loophole.
So, how should you act on this? Here are a few considerations:
Test @Tagging Related Pages
There’s no point in tagging every Page you can think of in hopes of broadening the reach of your Facebook content. But, go ahead and test this new update out by tagging Pages that are, or that you hypothesize to be, relevant to your business’ Page. The only way to know how tagging Pages will affect the reach of your content is to try it out, so go for it.
Monitor and Measure Results
Keep an eye on how the content performs that you’ve tagged to determine if this is something that is going to make a positive impact on the results of your social media marketing efforts. If you see upticks in impressions, engagement, fan acquisition, or other related metrics, then keep tagging away (smartly, of course)
Tag Pages Because it Makes Sense, Not for the Sake of Tagging
Don’t think that you should be tagging a Page in every post just because Facebook may serve your content to a new audience. Only tag other Pages when it makes sense in the context of the content you are publishing. If you’re tagging willy-nilly, not only is it unlikely that Facebook will serve your content to a new audience, but your existing audience will see through your thinly veiled marketing efforts and will potentially be turned off by the irrelevance of your poorly chosen tags.
Be Prepared for this Update to be Updated
Be ready for this feature to change. My spidey sense is telling me that this is going to be updated, adjusted, pulled, reintroduced, and run through the spin cycle a few times before we really get a handle on what this will mean for our day-to-day Page management and Facebook content creation. Keep an ear to the ground for any changes and how it may affect how you’re testing this, whether you should put a halt to tagging all-together, or whether you should ramp up your efforts.
How do you plan to take advantage of Facebook’s new content distribution feature?
Are you going to begin creating content specifically to be tagged?
How significantly, or insignificantly, do you think this is going to affect the reach of your content?
It’d be great to chat with you about this and hear your thoughts in the comments, or on Facebook at facebook.com/RGBSocial
Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views:
Published: February 18
Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.
I live and work in Canada, which means many of the national clients I’ve worked with require that all marketing materials and content for social media be created in English and French. While this can sometimes prove to be challenging, there are a few tips and considerations that can make your life easier and help to sustain the impact of your content, no matter what language it is in… READ MORE
Published: April 4
There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.
This is the information gap I’m hoping to help fill by sharing my recent experience with these ad units, and I’ll share a few tips toward the end of this article… READ MORE
Published: May 6
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.
If you don’t have access to Facebook’s timeline post targeting options, no worries.
You can fix this by adjusting your privacy settings. Skip to the step-by-step instructions below for how to adjust your privacy settings to be given access to this powerful feature… READ MORE
Published: March 20
There are amazing businesses and brands producing amazing – check that – killer content every day. This post will highlight the incredible content marketing play by Oreo, Cookies vs. Cream.
What they did
Oreo tapped an insight that consumers tend love their cookies for one of two reasons; because of the crisp chocolate cookies, or because of the smooth cream filling.
Then, Oreo doubled down on the resulting creative work on mass and social media… READ MORE
Published: July 29
Facebook recently introduced photo commenting functionality on business and brand Pages.
So, how can you use this feature on your Page?
Well, I’m sure that you, and others will devise amazingly creative ways to use this functionality in the future, but I wanted to get you started with a few creative ideas of my own… READ MORE
Published: July 1
There have been numerous examples in recent history of businesses and brands taking full advantage of timing and contextual relevance to amplify their message on social media.
Sony recently capitalized on Microsoft’s disastrous Xbox One announcement with a humourous video tutorial on how to share used games in the wake of Microsoft’s anti-used game policies (that they later rescinded).
Published: June 13
I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have a difficult time quantifying the value they can achieve through the strategic use of social media.
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business… READ MORE
Published: June 10
How many articles have you read about how to write the best blog titles for SEO?
Lots? Yeah, me too.
Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?… READ MORE
Published: August 8
Before you put time, effort and money into creating amazing content, you should develop a content promotion plan.
For most businesses and brands, attaining a critical number of hits on their content is of utmost importance. Goals, objectives and KPIs tend to be built around audience engagement and conversion, and I hate to break the news to you, but your content isn’t going to work toward converting people that don’t see it.
Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts… READ MORE
Published: April 18
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.
The time and effort required to produce incredible Facebook updates, powerful tweets, stunning pins, captivating videos for YouTube, and longer format blog posts is a challenge that many businesses find overwhelming.
Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. That’s just a fact… READ MORE
Armistice Day was originally observed to remember the soldiers who died in the line of duty during the First World War. As time passed, and thus more wars were fought, the tribute we pay to fallen soldiers expanded to include these more recent wars including World War II, the Korean War, Afghanistan, and all other conflicts in which members of the Canadian Forces have served. In time, Armistice Day came to be known as Remembrance Day.
For many other countries around the world, the specifics obviously differ slightly, but today is the day that we remember the ultimate sacrifice made by so many.
I’m clearly not a history buff, so my apologies for the surface-scratch of an explanation of the importance and meaning of this day. What is clear is that this is a serious day of observation, a day that we should be paying tribute to the men and women who have so bravely fought for us.
I know many of you know what Remembrance Day is, and why we observe it.
However, after browsing my Facebook Newsfeed today, it’s clear that there may be a few people out there who needed a reminder.
Nobody will be singled out, but what I came across today in my Newsfeed were several sponsored stories from businesses clearly exploiting Remembrance Day posts as bait for fan acquisition.
Frankly, this just seems like bad taste to me.
The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.
I am certain that the people in these organizations didn’t intentionally mean any disrespect by their posts, and subsequent paid promotion of their content, but it serves as a reminder to really think before publishing content on your social media communities to ensure what you’re posting is appropriate.