The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Twitter-Analytics-Slicing-&-Dicing-Data

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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5-Ways-to-Kill-It-On-Social-Media-That-Have-Nothing-to-do-With-Content

There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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Nurturing-Social-Media-Advocacy-From-the-Inside-Out

There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

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Instantly-Boost-Trust-on-Social-Media

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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Increase-Purchase-Intent-Through-Social-Media-Responsiveness

Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Why-Engagement-isn't-a-Definitive-Indicator-of-Anything

The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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Thinking Small About Social Media Marketing

Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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3Links14

It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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Responding to Audience-Initiated Dialogue on Social Media

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Blogging Guest Post Support Plan

There are actions you can take to support your content, amplify its success, enhance your returns from having made a meaningful contribution, and maybe even increase your chances of having subsequent guest contributions published.

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Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

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Supercharge the Value of Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results.

Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.

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Social Media Considerations for Job Descriptions

In my experience, job descriptions tend to kind of just… well… be job descriptions.

What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.

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Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

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Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Social Media Customer Service

How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Overcoming Organizational Barriers to Being Social

For some businesses on social media, being proactively social can be fraught with organizational challenges.

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Proactive Interactions on Social Media

Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.

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