3 Links (#8): Blog Posts Worth Checking Out
Posted: May 16, 2013 Filed under: Links, Pinterest, ROI, Social Business | Tags: 3 links, analytics, competitive monitoring, monitoring, pinterest, roi, social listening, social media, social media marketing 1 Comment »
Here we go again… another grouping of blog posts that you should read if you’re interested in social media, content or digital marketing.
This is the eighth installment of 3 Links:
PROOF THAT SOCIAL MEDIA DRIVES SALES!
Heidi Cohen presents some compelling statistics to support that the effective use of social media can lead to customer acquisition, and ultimately, sales. These statistics are broken out by social media platform and are supplemented with actionable marketing tips to enhance your ability to acquire customers.
THE GODFATHER STRATEGY: 8 SIMPLE WAYS TO MONITOR YOUR COMPETITORS
Understanding your competitive landscape is critical to maintaining a leadership position and social media affords many opportunities to monitor your competitors. Freddy Aurso lists 8 ways that you can monitor your competitors on social media including on Twitter, Google Trends, Google Alerts, SEO ranking tools, and conducting online surveys, to list a few.
USE PINTEREST WEB ANALYTICS TO JUMPSTART YOUR SOCIAL MEDIA MARKETING
Pinterest has quickly become an integral part of many marketers’ social media marketing activity. Not only is it a fantastic visual platform, but also it is proving to be quite effective at generating leads and sales. In this article, Pam Dyer does a great job describing how to setup a business account on the platform, and then goes on to provide a quick walk-through of how to get started with Pinterest analytics to help you track, measure and optimized your activity.
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If you find these posts to be interesting, valuable or insightful, I encourage you to leave these bloggers a comment with your thoughts.
Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial
3 Links (#7): Blog Posts Worth Checking Out
Posted: April 11, 2013 Filed under: Links, Marketing, ROI, Social Media Strategy | Tags: 3 links, call to action, cross functional team, CTA, organizational change, return on investment, roi, social media, social media icons 1 Comment »
It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.
This is the seventh installment of 3 Links:
HOW TO ESTABLISH YOUR COMPANY’S SOCIAL MEDIA LEAD TEAM
In this article, Mark Schaefer discusses the importance and requirements of establishing a social media lead team within your organization. If you’re working toward, or recognize the need for formalizing an approach to social media in your organization, this is a must read.
SOCIAL MEDIA – YOUR TIME PERCENTAGE SHOULD EQUATE TO RESULT PERCENTAGE
Are the social media platforms that consume the majority of your effort also the platforms that yield the strongest results for your business? In this article, Robert Caruso offers practical, yet fantastic advice about being disciplined about achieving serious social media marketing results. This is one of those reads that just makes sense, but might not necessarily be something you’ve thought of… at least in some time.
THE SIMPLE REASON YOUR SOCIAL MEDIA ICONS ARE DOING NOTHING
Social media icons are everywhere and are on seemingly everything; packaging, signage, products, and more. DJ Waldow offers suggestions on how to optimize the performance of the social media icons that you include on your collateral, or wherever you choose to place them. This article struck a chord with me because there are so many instances of social media icons being used – in my opinion – improperly and without clear purpose.
Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial
3 Links (#6): Blog Posts Worth Checking Out
Posted: February 28, 2013 Filed under: Blogging, Links, Mobile, Social Media Marketing | Tags: 3 links, blogging, digital marketing, social media strategy, solomo 3 Comments »
It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.
This is the sixth installment of 3 Links:
THE TOP TEN BURNING ISSUES IN DIGITAL
This type of post typically emerges around the New Year, which is the case for this article as well. Nevertheless, I just recently came across this post and found that each of the 10 ‘burning issues’ to be so salient, that I wanted to include it in my list of links for you to check out. Issues covered include big data, e-commerce, ad spending, measurement, and multi-platform media planning, to list a few. Published on the comScore Insights blog, you’ve got to know this is good stuff before diving in.
12 COMMON SoLoMo MARKETING MISTAKES TO AVOID
Further to identifying SoLoMo marketing mistakes to avoid, this article is sure to give you a good handle on a number of strategies and tactics that you should be implementing for your business or brand to be successful in social, local and mobile marketing. This article is published by Joe Ruiz on the Windmill Networking blog, which is run by Neal Schaffer.
THE ANTI-BLOG POST TO WRITING BETTER BLOG POSTS
What a freaky article to feature after the first two I’m recommending. But I cannot not share this with you (that’s right, a double negative). Awesome. This is incredibly true and incredibly inspiring so I won’t give anything away, I’ll just recommend that you make sure you read this. Written by Mars Dorian and published on Mark Schaefer’s grow blog.
Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial
3 Links (#5): Blog Posts Worth Checking Out
Posted: February 7, 2013 Filed under: Blogging, Links, Social Media Marketing, Twitter | Tags: business, oreo, real time marketing, social media marketing, top blogs, twitter 7 Comments »
This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well:
TOP 10 SOCIAL MEDIA BLOGS: THE 2013 WINNERS
The title is pretty self-explanatory. Social Media Examiner selected a list of the top 10 blogs from over 750 nominations. The list, as you might expect, is comprised of impressive, highly successful blogs, all of which are worthy of following if you don’t already.
THAT OREO TWEET WAS COOL, BUT IS REAL TIME MARKETING WORTH THE HYPE?
In this article, Alex Kantrowitz uses Oreo’s now famous Super Bowl blackout tweet as the focus for his post offering a perspective on the value of real time marketing. It’s an interesting piece that compares Oreo’s 14,000+ retweets with the incredible number of impressions and exposure that mass media can easily generate. Alex makes it clear that while there is certainly great value that can be had through real time marketing, there is still an important role for more traditional forms of advertising.
3 REASONS THAT AVOIDING SOCIAL MEDIA WILL HURT YOUR BUSINESS
Brad Smith, in an article published on Social Media Today, details reasons why avoiding social media will hurt your business including that consumers are talking about your business on social media with or without you, it’s key to increasing conversion rates, and it fuels your other marketing tactics. All of these are valid points, and anyone with interest in results-driven marketing should definitely give this a read.
Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial
3 Links (#3): Blog Posts Worth Checking Out
Posted: November 15, 2012 Filed under: Links | Tags: content, digital marketing, facebook, google+, maximizing reach, rgb social, rgbsocial, social media, social media marketing 1 Comment »
This is the third installment of 3 Links (#1 here and #2 here). Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well:
CONTENT TYPE MASSIVELY AFFECTS BRANDS’ REACH ON FACEBOOK
I know you know this, but in this post on the Social Bakers blog reveals the findings of a recent study conducted on types of content to maximize your reach. I’ll not spoil it for you, but the results aren’t what you might expect.
REALITY CHECK: HOW TO TELL IF YOUR MARKETING CONTENT IS ACTUALLY VALUABLE
In this post, Corey Eridon details the qualities by which you can determine if your marketing content will be truly valuable. Qualities discussed include addressing your targets’ needs and questions, alignment with existing understating of the subject matter, accounting for the reader’s stage in the sales cycle, clear and accessible tone, and more. There are many great points and tips here, and it’s well worth the read.
THINK YOU DON’T NEED GOOGLE+ IN YOUR BUSINESS? THINK AGAIN!
Undoubtedly, Google+ is an under utilized social media platform for most businesses and brands. Rebekah Radice outlines the various pros and cons of using the platform for business. With the ability to influence search rankings, killer features like hangouts, and it’s easy to use features to segment your audience, it’s a wonder why more businesses haven’t put more effort to taking advantage of all that this platform has to offer.
Take a read, let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Please feel free to do so in the comments, or on Twitter @RGBSocial
