Are-We-Aiming-High-Enough-With-Our-Brands

Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

Read more…

NY Times Ad Blunder and Social Media Automation

Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

Read more…

Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

Read more…

Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

Read more…

Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

Read more…

3Links13

It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:

Read more…

Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

Read more…

Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

Read more…

Social Media Goals and Objectives

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.

Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.

Read more…

Adapt to Shifts in Consumer Shopping Behaviour

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.

Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.

Read more…

Ikea Second-Hand Furniture Campaign

Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.

It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.

Read more…

Amplifying and Supporting Events on Social Media

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

Read more…

Social Media Promotion Prizing

Choosing a prize, or creating a prizing structure for your promotions should be carefully thought through so that it builds on your brand’s core value proposition, is attractive to your targeted audience, and rewards existing consumers in a way that is of contextual relevance.

Read more…

Social Media Creative Opportunity

Listen up agency friends!

I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.

Read more…

Influencing Post Market Consumers on Social Media

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.

An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.

Read more…

iTunes Festival Social Media Content

It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

Read more…

3Links10

Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

Read more…

Killer Content Ikea 2014 Catalogue

I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.

Read more…

Pre-Market Consumers on Social Media

Consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.

Powerful stuff.

Read more…

Social Media Consumer Research

Conducting consumer research via social media affords many benefits versus traditional methods such as recruiting for in-person focus groups. It can be significantly less expensive, you can question your audience at a moment’s notice, you are more likely to get genuine responses, you’ll avoid having a single overbearing participant sway the opinion of a larger group, and it’s more flexible and adaptable.

Read more…

Get more online and social media reviews

For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

Read more…

Xbox One Social Media Lessons

From a social media standpoint, Microsoft has been lambasted for the direction they’ve taken the Xbox One, and many decisions they’ve made regarding the aforementioned policies.

What hurts most is that so many of these blunders could have been easily avoided.

Read more…

Social Media Influencing Purchase Behaviour

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

Read more…

Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

Read more…

3Links7

It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.

Read more…

TraditionalMediaVSSocialMedia

Planning and investing in social media and traditional media shouldn’t be mutually exclusive. In fact, there can be huge benefits to planning the two in tandem.

Read more…

GiveAwayYourIdeasForFree

For any business that is knowledge-based, ideas are typically thought of as being the currency of their organization. Ideas are the basis of their product, the centre of their value proposition, and their competitive advantage. For these reasons – which are entirely valid – ideas are typically held close to the chest and are protected as carefully as a newborn child.

Read more…

DeviceFragmentation

A challenge for marketers is how to tap consumers behaviour of using multiple devices concurrently in a way that will amplify your brand’s message, provide value to your targeted consumers, and provide a seamless experience from device to device.

Following are three tips for how to tap the power of consumers’ simultaneous or sequential multi-device use.

Read more…

3Links4

This is the fourth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.

Read more…

BurgerJointMarketing

Burger’s Priest is a local Toronto burger joint that has two locations. They specialize in simple, traditional, fresh, incredibly tasty burgers. In addition to their fantastic burgers, they do a few things from marketing and social media standpoints that are also quite special.

Read more…