Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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Supercharge the Value of Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results.

Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.

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Enhancing Your Organization’s Collective Intelligence using Twitter

Imagine if you could have access to all of the best information, articles, whitepapers, reports, and resources that your coworkers are paying attention to.

Also imagine if they had access to everything you were checking out online.

You would all be better for it, right?

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Twitter Best Practices

As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.

Consider re-thinking best practices for how many tweets to publish each day.

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Ignore twitter tips for retweets

Unfortunately, for all of the awesome Twitter tips that are shared, there are a number of recurring tips that I feel are ill advised.

Following are 5 common Twitter tips that your business should ignore.

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Dissecting Twitter Profiles that Convert

Here’s what it takes to have a great Twitter profile that will convert viewers to follows, and maybe even followers to customers.

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Chris Hadfield Social Media

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.

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3Links5

This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.

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HashtagContentPipeline

It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.

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TwitterSearchOperators

As you may or may not know, there are a number of Twitter search operators that can greatly enhance the value of your Twitter search results. If you haven’t used them, or didn’t know about the full range of search operators, you may be surprised at how powerful a Twitter search can be.

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Twitter Header Image

Over the last year or so there has been a shift by most major social media platforms to become increasingly visual. Facebook introduced the cover image, Google+ introduced the cover photo, the popularity of Pinterest continues to explode, and now Twitter has introduced some updates of its own.

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