Social Media Promotion Prizing

Choosing a prize, or creating a prizing structure for your promotions should be carefully thought through so that it builds on your brand’s core value proposition, is attractive to your targeted audience, and rewards existing consumers in a way that is of contextual relevance.

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Overcoming Organizational Barriers to Being Social

For some businesses on social media, being proactively social can be fraught with organizational challenges.

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Stressed About Blog Readership

Success isn’t about the thousands of people that read your blog but never take action. Success is about the one person who reads your blog and makes a purchase.

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Social Media Creative Opportunity

Listen up agency friends!

I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.

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Proactive Interactions on Social Media

Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.

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Facebook Ads Image Selection

Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

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Influencing Post Market Consumers on Social Media

Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.

An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.

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iTunes Festival Social Media Content

It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

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Get Social on Social Media

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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Facebook Page Timeline Promotions

Four ideas for how to run promotions on your business or brand Facebook Timeline.

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3Links10

Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Blog Posts to Pinterest Pins

Your blog should be feeding your social media content pipeline, including Pinterest.

I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it’s certainly not impossible.

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Twitter Best Practices

As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.

Consider re-thinking best practices for how many tweets to publish each day.

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Social Validation on Social Media

The people around us influence our behaviour, and the same holds true on social media.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Social Media Content Promotion Plan

Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.

So, what to do?

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Killer Content Ikea 2014 Catalogue

I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.

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Pre-Market Consumers on Social Media

Consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.

Powerful stuff.

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Facebook Photo Comments

Facebook recently introduced photo commenting functionality on business and brand Pages.

So, how can you use this feature on your Page?

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3Links9

This is a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Social Media Consumer Research

Conducting consumer research via social media affords many benefits versus traditional methods such as recruiting for in-person focus groups. It can be significantly less expensive, you can question your audience at a moment’s notice, you are more likely to get genuine responses, you’ll avoid having a single overbearing participant sway the opinion of a larger group, and it’s more flexible and adaptable.

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Blog Faster

How can you overcome what seems like many business bloggers’ worst nightmare, a lack of time?

Blog faster.

And here are 8 tactics, tips, tools and strategies to do just that.

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Ignore twitter tips for retweets

Unfortunately, for all of the awesome Twitter tips that are shared, there are a number of recurring tips that I feel are ill advised.

Following are 5 common Twitter tips that your business should ignore.

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Get more online and social media reviews

For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.

Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.

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Convert mistakes into success on social media

One of the most exciting things to me about social media marketing is the number of times I get to say, ‘sure, let’s try it’.

Unlike traditional media, ‘trying something’ on social media often doesn’t require a commitment of tens or hundreds of thousands of dollars.

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How to get more Facebook likes

I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.

The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.

The silver bullet for acquiring Facebook fans is…

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Social Media Contextual Relevance

Putting a firm rule in place to tell you how long your business has to capitalize on an opportunity to publish relevant content is near impossible. This said, there are a couple of guidelines that you can take into account to help you out.

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Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

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Dissecting Twitter Profiles that Convert

Here’s what it takes to have a great Twitter profile that will convert viewers to follows, and maybe even followers to customers.

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Xbox One Social Media Lessons

From a social media standpoint, Microsoft has been lambasted for the direction they’ve taken the Xbox One, and many decisions they’ve made regarding the aforementioned policies.

What hurts most is that so many of these blunders could have been easily avoided.

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Increasing Social Media Engagement Rates

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.

However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it.

It’s amazing content, so what gives?

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Social Media Influencing Purchase Behaviour

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

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Blog Post Titles

How many articles have you read about how to write the best blog titles for SEO?

Lots? Yeah, me too.

Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?

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Starting a Blog

It’s roughly 1 year, and 100 posts ago today, that I started the RGB Social blog.

This blog most certainly remains in its infancy, and I still feel as though I’m just getting started, but I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.

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Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

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Location on Social Media Profiles

Depending on what business you are in, your location can be critically important to your audience when making purchase decisions, and therefore, including your business’ location on your social media profiles is of utmost importance.

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Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

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3Links8

Here we go again… another grouping of blog posts that you should read if you’re interested in social media, content or digital marketing.

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Chris Hadfield Social Media

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.

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BlogOverInvestment

When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest.

My advice on this is quite simple; DON’T.

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Social Media Product Development

There a huge number of ways that your community can contribute to product development, so I’ll just highlight a few to serve as thought-starters for the next time you plan to expand your product or service offerings.

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Facebook Timeline Post Targeting

Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page.

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SocialMediaPublicationCalendar

Regardless of how frequently you need to publish new content, it is absolutely necessary that you do so with dependability, and that the content you publish is strategically relevant to your business. Creating a publication calendar can assist with both of these things.

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RealTimeSocialMediaParadox

The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner. Process by its nature takes time, and virtually strips organizations of being able to act in real-time.

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SocialMediaIntern

Activity on social media tends to yield the best results when it works in concert with other business functions such as marketing, advertising, sales, human resources, operations, customer service, and more. Simply put, for interns or junior employees to be able to draw connections between all of these functions and correlate them to appropriate efforts on social media will be all but impossible for them to pull off with any level of effectiveness.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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ContentCreationVsCuration

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.

Before providing recommendations about creating versus curating your business’ content, I think it’s worth exploring the pros and cons of each.

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KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

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