Let’s get this out of the way up front: if your social media and content marketing efforts aren’t yielding real business results, they aren’t worth pursuing.
The requirements for achieving success are similar no matter the size of your business. You need a razor sharp strategy, a perpetual flow of compelling content, the ability to build real relationships through direct interactions, and a framework in place to enable ongoing learning and optimization.
Ultimately, you want people to invite your brand into their lives.
Sound like a lot of work?
Fortunately, we can help you in these areas to keep social media and content marketing activity focused on your goals, and manageable to implement on an ongoing basis for you and/or your team.
Here are a few of the specific areas in which we collaborate with people like you:
SOCIAL MEDIA & CONTENT STRATEGY
To achieve success, you need a plan of attack that is going to correlate social media and content marketing activity directly to your business goals.
We will work with you to develop social media and content marketing strategies to assure all activity is purposeful, carefully considers your existing communications ecosystem, takes into account your audience’s use of technology, and works toward achieving real business results.
CONTENT CREATION & CURATION
Content published on your business’ social media channels, company blog, website, or places yet to be conceived, should provide tremendous value to your targeted audience, provoke positive social interactions, and work to address your business goals.
No matter the format of content – written, visual, audio or video – we can work with you to keep your content pipeline full on an ongoing basis.
The ‘social’ aspect of ‘social media’ is oft overlooked in favour of a content publication plan, but can give you a direct line of communication with your audience, and your audience a direct line of communication with your brand. This is a core component of what distinguishes social media from other communication channels, and is pretty powerful stuff.
Whether we are working with your internal community management team, or you turn the reins over to us, we’ll work with you to build meaningful relationships with your customers.
MONITORING, MEASUREMENT, ANALYSIS & REPORTING
It is absolutely essential to understand the environment in which you operate, how your actions affect that environment, what your competition is up to, as well as many other factors that could impact your business.
Using a variety of tools and inputs, we keenly monitor, measure, analyze and report on activity so that we can make informed decisions for optimization, identify new opportunities, take action to counter threats, and better plan future activity.
SOCIAL MEDIA CONTENT PROMOTION & ADVERTISING
Content published on social media will only yield results if your targeted audience is exposed to it. Accomplishing this is becoming increasingly challenging as social media networks mature, noise increases, and complicated algorithms limit content distribution.
We can create comprehensive content promotion plans to maximize relevant impressions and interactions, and cost-effective advertising campaigns to reach your targeted audience and effectively grow your communities.
CONSULTING & TRAINING
We don’t necessarily want you to turn the keys to your social media and content marketing over to us. We want to collaborate with you on the effective development and implementation of a social media and content marketing strategy because better results can be accomplished this way.
Let us work with you on organizing a social media and content marketing team, define roles and responsibilities, provide initial and ongoing training, and establish processes for working together.
It’s obvious, but we’ll state it anyway: making informed decisions requires a great deal of information. We conduct comprehensive benchmarking analyses to give you a clear and objective view of your brand on social media, to plot where your competition stands, and to provide insights and observations that can be directly applied to future social media and content marketing activity or as inputs to the development of your strategy.