Facebook-Local-Awareness-Ads-Take-Geo-Targeting-to-the-Next-Level

Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

Read more…

Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

Read more…

NY Times Ad Blunder and Social Media Automation

Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

Read more…

Planning for the Zero Organic Reach Apocalypse

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

Read more…

Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

Read more…

Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

Read more…

Social Media Creative Opportunity

Listen up agency friends!

I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.

Read more…

Facebook Ads Image Selection

Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

Read more…

How to get more Facebook likes

I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.

The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.

The silver bullet for acquiring Facebook fans is…

Read more…

Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

Read more…

KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

Read more…

TraditionalMediaVSSocialMedia

Planning and investing in social media and traditional media shouldn’t be mutually exclusive. In fact, there can be huge benefits to planning the two in tandem.

Read more…

Social Print Ads

Reality today is such that social media should be considered when executing virtually any corporate communications program. Opportunities to drive traffic to your social properties, promote your content, integrate technology, and more, should not be overlooked.

Read more…

SocialMediaCTA

If you’ve ever included, ‘Like us on Facebook’, or, ‘Follow us on Twitter’, on any of your advertising collateral, you could be missing an opportunity to achieve better results.

Read more…

WhoAreYou

15 benefits that can be experienced by having a complete social media profile.

Read more…

Yelp

For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results.

Read more…

CranesBuilding

A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.

The question is: Should you pay to artificially inflate these numbers?

Read more…

30ThoughtStarters

30 creative thought-starters for pin-worthy Facebook updates.

Read more…

FacebookAds

Facebook ads can be a useful tool to add to your marketing mix if used correctly.

Read more…

ReadingReviewsOnSmartphone

Whether you like it or not, your business has a mobile presence. The penetration of smartphones in Canada is now above 45% (source: Comscore) and consumer interaction with social media on their mobile devices is exploding.

Read more…