How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?
Imagine if you could have access to all of the best information, articles, whitepapers, reports, and resources that your coworkers are paying attention to.
Also imagine if they had access to everything you were checking out online.
You would all be better for it, right?
Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.
For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.
Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.
Activity on social media tends to yield the best results when it works in concert with other business functions such as marketing, advertising, sales, human resources, operations, customer service, and more. Simply put, for interns or junior employees to be able to draw connections between all of these functions and correlate them to appropriate efforts on social media will be all but impossible for them to pull off with any level of effectiveness.
It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.
A list of 6 qualities that my experience has shown to set high-performing community managers apart from the rest, and that I don’t frequently see discussed.
When developing a social media marketing strategy, it is important to give thought to your relationship strategy, and include this as part of you broader plan.
A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.
The question is: Should you pay to artificially inflate these numbers?
30 creative thought-starters for pin-worthy Facebook updates.
Even if you are producing amazing content, there are reasons for why comments, re-tweets, replies, +1’s, ‘likes’, and pins can wane. To overcome this, there are many strategies and tactics that community managers can employ to incent and encourage social behaviour.
7 thought-starters for how to generate more photo content to share with your social communities.