Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.
There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.
Imagine if you could have access to all of the best information, articles, whitepapers, reports, and resources that your coworkers are paying attention to.
Also imagine if they had access to everything you were checking out online.
You would all be better for it, right?
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.
Before providing recommendations about creating versus curating your business’ content, I think it’s worth exploring the pros and cons of each.
It can be beneficial for businesses of any size to encourage everyone in the organization to create and capture social media content. Increased diversity, fresh perspective, capitalizing on opportunities, having a sense of involvement and contribution, greater volume, shared responsibility, and better quality are just some of the benefits that can be experienced by involving an entire staff in content creation, versus the onus being placed squarely on one person’s shoulders.