It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.
Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.
Now is a perfect time to not only enjoy some of the end of year content, but it’s also a great time to reflect on your own year in social media marketing, and think about and plan for your year ahead.
A challenge for marketers is how to tap consumers behaviour of using multiple devices concurrently in a way that will amplify your brand’s message, provide value to your targeted consumers, and provide a seamless experience from device to device.
Following are three tips for how to tap the power of consumers’ simultaneous or sequential multi-device use.
When planning your social media activity, it is critically important to understand your consumers’ natural behaviour on social media, with technology, and in the offline world to maximize the effectiveness of your efforts.
Foursquare is an easy social media platform for consumers to use on a regular basis, can provide great value through the sharing of tips, allows businesses to reward consumers with specials, and is an amazing way to engage people on their mobile devices when they are physically experiencing your brand. Pretty good right!?!
Reality today is such that social media should be considered when executing virtually any corporate communications program. Opportunities to drive traffic to your social properties, promote your content, integrate technology, and more, should not be overlooked.
A list of 6 qualities that my experience has shown to set high-performing community managers apart from the rest, and that I don’t frequently see discussed.
As a mobile-only social media platform, Instagram has achieved incredible success boasting over 100 million users, and the launch of web profiles will undoubtedly cause a surge in interest, registered users, and engagement.
So, what does this mean for marketers?
I know you’ve been hearing for years now about the tremendous opportunity that mobile marketing presents; but have you acted on it? How are you reaching your consumers on their mobile devices? How have you optimized your digital presence for mobile?
Beyond increasing your EdgeRank to maximize the odds of your content showing up at the top of your fans’ newsfeeds, it’s important to acknowledge the importance that photos play in the greater context of your social media marketing plan so that you can fully exploit their power.
34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people’s desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.
Over the years, Apple has proven to be an organization that knows how to tell relevant and compelling stories that have captured the imagination of legions of loyal fans. When it comes to social media marketing, content marketing, advertising and communications, storytelling is a critically important skill for the same reasons it has served Apple so well, and more.
6 of the key lessons that can be learned from the Red Bull Stratos social media and digital program.
The goal for any organization involved in content, digital or social marketing should be to create a culture of content creation by which everyone is responsible for contributing strategically relevant, compelling, and meaningful content.
A key step when developing a social media strategy is to thoroughly understand your targeted consumers and community members so that you can determine how to engage and interact with them, what content will be seen as valuable and relevant, and how they use social media and technology.
This is the second installment of 3 Links (the first installment of 3 Links can be seen here). Day to day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.
There are a few key characteristics of promotions on social media that make the best stand out from the rest.
When developing a social media marketing strategy, it is important to give thought to your relationship strategy, and include this as part of you broader plan.
Over the last year or so there has been a shift by most major social media platforms to become increasingly visual. Facebook introduced the cover image, Google+ introduced the cover photo, the popularity of Pinterest continues to explode, and now Twitter has introduced some updates of its own.
What business you are in, in the context of social media?
Without acknowledging exactly what business you’re in, it will be difficult, if not impossible, to identify a set of attainable goals and objectives for your social media marketing efforts.
For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results.
A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.
The question is: Should you pay to artificially inflate these numbers?