Facebook-Testing-a-Way-for-Users-to-Buy-Products-on-the-Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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How-to-Create-Facebook-Interest-Lists

Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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Take-Control-Enhance-the-Potency-of-Your-Facebook-Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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Consumer-Training-as-a-Method-to-Improve-Organic-Reach-on-Facebook-

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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Planning for the Zero Organic Reach Apocalypse

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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Facebook Timeline Content Targeting

As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Optimize Blog Visuals

A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

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Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Remembrance Day

The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.

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Facebook Currently Doesn't Allow Status Updates

Here are 15 things you can do – some productive, some not so much – while Facebook is experiencing technical issues.

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Facebook Post Edit

Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.

For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.

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Facebook Ads Image Selection

Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

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Get Social on Social Media

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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Facebook Page Timeline Promotions

Four ideas for how to run promotions on your business or brand Facebook Timeline.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Facebook Photo Comments

Facebook recently introduced photo commenting functionality on business and brand Pages.

So, how can you use this feature on your Page?

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How to get more Facebook likes

I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.

The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.

The silver bullet for acquiring Facebook fans is…

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Social Media Influencing Purchase Behaviour

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

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Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

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Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

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Social Media Product Development

There a huge number of ways that your community can contribute to product development, so I’ll just highlight a few to serve as thought-starters for the next time you plan to expand your product or service offerings.

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Facebook Timeline Post Targeting

Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

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YouTubeTrueViewVideoAds

There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.

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SocialMediaSpringCleaning

Here are a few things you can do quickly to ensure that your social media presence is giving your audience and consumers the amazing first impression your business or brand deserves.

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GivingUpOnSocialMedia

The very thought of wanting to ‘remove your business from social media’ is completely missing the point.

You can’t remove your business from social media.

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KillerContent

There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

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IrrelevantFanAcquisition

The value for any business or brand of attracting only the most relevant followers and fans on social media – be it Facebook, Twitter, Pinterest, Google+, YouTube, or any other platform – is easy to understand.

So, what’s this article all about then? Why would you ever want to attract irrelevant fans and followers on your social media properties?

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Multilingual Facebook Page

Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable.

Following are 3 tips for managing your multilingual Facebook Page and creating awesome multilingual content.

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Facebook Graph Search Hands On

When I logged into Facebook I was met with a notification above my News Feed for a Graph Search tutorial, and that it was available to be used. Let me tell you, I feel like a kid on Wednesday!

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FacebookGraphSearch

What will Graph Search mean for businesses and brands on the world’s largest social network?

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SaveBigOnFacebookAds

After much experimentation with Facebook ads, what I’ve consistently found is that with nurturing – monitoring and optimization – it is fairly easy to create ads that outperform Facebook’s recommended bid rates for CPC ads.

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GiftOfTime

Following are a few ideas for how you can prepare your social media properties for the holidays so that you can focus on your personal time away from your online communities.

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3Links3

This is the third installment of 3 Links (#1 here and #2 here). Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well

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GoodBad

34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people’s desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.

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UnlikingOnFacebook

There are a number of reasons why someone might unlike your brand on Facebook, but most of them are avoidable.

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Profile Tools

A key step when developing a social media strategy is to thoroughly understand your targeted consumers and community members so that you can determine how to engage and interact with them, what content will be seen as valuable and relevant, and how they use social media and technology.

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