Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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Responding to Audience-Initiated Dialogue on Social Media

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Optimize Blog Visuals

A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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3Links11

3 Links is pretty simple; I collect a series of three blog posts on social media, digital or content marketing that I feel may be worthy of your attention. Simple as that.

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Get Social on Social Media

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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3Links9

This is a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.

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Social Media Influencing Purchase Behaviour

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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SocialMediaSpringCleaning

Here are a few things you can do quickly to ensure that your social media presence is giving your audience and consumers the amazing first impression your business or brand deserves.

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IrrelevantFanAcquisition

The value for any business or brand of attracting only the most relevant followers and fans on social media – be it Facebook, Twitter, Pinterest, Google+, YouTube, or any other platform – is easy to understand.

So, what’s this article all about then? Why would you ever want to attract irrelevant fans and followers on your social media properties?

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GiftOfTime

Following are a few ideas for how you can prepare your social media properties for the holidays so that you can focus on your personal time away from your online communities.

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3Links3

This is the third installment of 3 Links (#1 here and #2 here). Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well

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Profile Tools

A key step when developing a social media strategy is to thoroughly understand your targeted consumers and community members so that you can determine how to engage and interact with them, what content will be seen as valuable and relevant, and how they use social media and technology.

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WhoAreYou

15 benefits that can be experienced by having a complete social media profile.

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CranesBuilding

A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.

The question is: Should you pay to artificially inflate these numbers?

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Encouraging Sociability

Even if you are producing amazing content, there are reasons for why comments, re-tweets, replies, +1’s, ‘likes’, and pins can wane. To overcome this, there are many strategies and tactics that community managers can employ to incent and encourage social behaviour.

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Photos

7 thought-starters for how to generate more photo content to share with your social communities.

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