I can’t believe it, but it’s already December, and the holidays are bearing down on us.
While you’re undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical to ensure you’ve got your ducks in a row for when you inevitably take a bit of time off to enjoy the season, and to sustain activity and engagement with your audience during this time.
In the interest of avoiding over-used clichés and long-winded rambling, let’s get into it:
Plan your content calendars
This is an obvious one, but certainly worth noting. Be sure that you not only have your December content calendar ready to publish (which you should already have), but that you have your January calendar ready to go as well. If you work with a team on content creation, or require any approvals from management, clients, legal, or anyone else, they aren’t likely to be around during the latter part of the month to accommodate your requests. Therefore, be sure to have your January calendar prepped and ready for approvals well in advance of people taking off for the holiday.
Spend a few extra minutes thinking about your holiday-specific content
If Christmas, Boxing Day, or New Years Eve have any relevance to your business, brand or audience, which they likely do, then it might be worthwhile spending a bit of extra time thinking of how to create special content for those days. Sure, you can keep things simple and wish everyone a safe and happy holiday, but you could also embrace these days as a creative opportunity with your content.
Have a monitoring schedule in place
It would be easy to forget about your social media communities during the holidays, but the reality is that you should really try to keep an eye on any activity that might be going on during this busy time of year. Keep it simple by setting a schedule for yourself to login, quickly monitor and moderate, and then get back to enjoying some time off.
Reflect on the year that is largely behind us
There is a tremendous amount to be learned by reviewing past performance, amazing successes, and dramatic failures. Take some time before the craziness of the holidays to reflect on how things have gone for you and your business in 2013 on social media. You might be able to identify helpful trends, reinforce activity to avoid or not replicate, think about new ideas that haven’t been explored, or more. Without a doubt, dedicating some time to reflect will be revealing, and of great benefit.
Set goals for the coming year
New Years Day represents a fresh beginning, and opportune time to enact resolutions and find ways to build upon successes of years past, and the same holds true for businesses, many of which have a fiscal year that mirrors the calendar year. While having a personal resolution to lay off fried food, or visit the gym more frequently are easy to identify and put into action, business resolutions – or goals to be more direct about it – should be more thoughtful and strategic, and thus, require more time to think about. So, if you haven’t been thinking about your social media and content marketing goals for 2014, now is a perfect time to start.
Take some time for yourself
Taking time away from social media can be reinvigorating, energizing, and save you from being made fun of by your family and friends for your unhealthy obsession with checking Twitter and Pinterest. Remember to take some time for yourself and to not stress about the craziness of social media and content marketing; you deserve it. It’s the holidays, and you really should be spending some quality time with the people who matter most to you.
What are your tips and tricks for prepping for the holidays?
If you have anything to add it would be great to hear from you in the comments, or on Twitter @RGBSocial