The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand’s promise, and attract new people to your brand.
To maximize the ROI of running a promotion, however, you’re going to want to promote your activity to boost awareness and attract a maximum number of relevant participants.
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;
They forget to be social.
Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.
So, what to do?
Leaving high-quality comments can demonstrate your expert knowledge, earn you increased exposure, and encourage reciprocation of contributions in your community.