Key-Stats-to-Inform-the-Optimization-of-Mobile-Video-Consumption

Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Facebook-Local-Awareness-Ads-Take-Geo-Targeting-to-the-Next-Level

Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Are-We-Aiming-High-Enough-With-Our-Brands

Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

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How-to-Dedicate-the-Time-Required-to-Achieve-Social-Media-Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

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Facebook-Testing-a-Way-for-Users-to-Buy-Products-on-the-Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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The-Importance-of-Social-Media-Strategy-vs-Tactics

It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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_Automating-Content-Curation-Just-Because-You-Can-Doesnt-Mean-You-Should-

There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.

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Learn-to-Embrace-Failure-on-Social-Media

Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

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5-Ways-to-Kill-It-On-Social-Media-That-Have-Nothing-to-do-With-Content

There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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Overview-of-Twitter-Analytics

An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.

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Instantly-Boost-Trust-on-Social-Media

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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Increase-Purchase-Intent-Through-Social-Media-Responsiveness

Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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Why-Engagement-isn't-a-Definitive-Indicator-of-Anything

The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.

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_Organizing-the-Web-One-Page-at-a-Time-Pocket

Use of Pocket has been beneficial for me both personally and professionally, and if you’re looking for a solution to help you to navigate and organize content more efficiently, I implore you to check it out.

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Consumer-Training-as-a-Method-to-Improve-Organic-Reach-on-Facebook-

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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Thinking Small About Social Media Marketing

Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.

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Responding to Audience-Initiated Dialogue on Social Media

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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Planning for the Zero Organic Reach Apocalypse

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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Barriers to Content Creation

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

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Facebook Timeline Content Targeting

As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

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3Links13

It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:

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Social Media Considerations for Job Descriptions

In my experience, job descriptions tend to kind of just… well… be job descriptions.

What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.

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Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

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Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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Social Media Goals and Objectives

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.

Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.

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YouTube Year In Review

Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.

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Social Media Customer Service

How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?

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Planning for the Unplannable on Social Media

No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.

Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.

This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.

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Adapt to Shifts in Consumer Shopping Behaviour

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.

Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.

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Social Media for the Holidays

While you’re undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical to ensure you’ve got your ducks in a row for when you inevitably take a bit of time off to enjoy the season, and to sustain activity and engagement with your audience during this time.

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Redefining Social Media ROI

If we stop thinking about the ‘return’ of ROI as end sales, and start thinking about ‘return’ as a sum of the value of all of the relevant aforementioned factors – which ultimately lead to sales – then calculating an ROI of social media can be much more achievable; not simple, but achievable.

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Week off of Social Media

Believe it or not, while I took the week off of social media, the world kept spinning, my business survived, my face didn’t melt off, and no other catastrophes occurred as a direct result (as far as I know anyway).

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Rethinking Social Media Best Practices

By their nature, best practices tend to be generalizations. Typically, they don’t specifically address your unique situation, opportunities and challenges. And getting too caught up in following best practices can affect your comfort and willingness to take a chance and do something amazing that may be contrary to conventions.

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3Links12

The close proximity of this 3 Links post to the last works out quite well because I’ve read some really great content in the last week or so that is certainly deserving of your attention.

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Get the most out of your blog posts

Whether you’ve spent a couple of hours, or a couple of days working on your latest post, you’ll want to ensure you get as much as you can out of it.

Following is a post-publication action plan that you may want to consider the next time you publish a new blog post.

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Ikea Second-Hand Furniture Campaign

Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.

It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.

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3Links11

3 Links is pretty simple; I collect a series of three blog posts on social media, digital or content marketing that I feel may be worthy of your attention. Simple as that.

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Amplifying and Supporting Events on Social Media

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

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Promoting Social Media Promotions

The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand’s promise, and attract new people to your brand.

To maximize the ROI of running a promotion, however, you’re going to want to promote your activity to boost awareness and attract a maximum number of relevant participants.

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Ideas for Content Creation

If you know where to look and who to talk to, there is a great deal of inspiration to be found for content creation, and it’s probably sitting right in front of you.

Here are 5 places to find inspiration for content ideas to keep things fresh and valuable for your targeted audience.

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Facebook Post Edit

Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.

For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.

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