How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

Read more…

Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

Read more…

First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

Read more…

PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

Read more…

Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

Read more…

Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

Read more…

Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

Read more…

YouTube Year In Review

Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.

Read more…

Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

Read more…

Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

Read more…

Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

Read more…

Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

Read more…

ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

Read more…

Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

Read more…

KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

Read more…

YouTubeTrueViewVideoAds

There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.

Read more…

SocialMediaSpringCleaning

Here are a few things you can do quickly to ensure that your social media presence is giving your audience and consumers the amazing first impression your business or brand deserves.

Read more…

CranesBuilding

A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.

The question is: Should you pay to artificially inflate these numbers?

Read more…