Facebook Algorithm Change is Good for Business

Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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Last Week on Social - July3

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Maximize the Success of Your Business Foray into Live Video

Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June12

News and updates from Facebook, LinkedIn, and Twitter are featured in this week’s, Last Week on Social.

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Dont Lose Sleep Over the Instagram Feed Algorithm

The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May22

News and updates from LinkedIn and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - May15

News and updates from Facebook, Instagram, Pinterest, and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - May8

News and updates from Twitter and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - May1

News and updates from Facebook, Instagram, Twitter and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - April 24

Last week on social was a quiet one, with only one update from Pinterest.

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Last Week on Social - April 17

News and updates from Facebook, Pinterest and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - April 10

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.

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Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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3-Solid-Gold-Content-Lessons-From-The-Apple-Watch-Event

With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

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5-Ways-to-Immediately-Improve-the-Value-of-Your-Curated-Content

Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.

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How-to-Choose-the-Right-Social-Media-Mix-for-Your-Business

There are important considerations to take into account when identifying the social media networks that are right for your business.

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The-Social-Media-Ripple-Effect-of-Influence

Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.

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Context-as-Key-to-Finding-Meaning-in-Social-Data

Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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4-Ways-to-Avoid-a-Dave-and-Busters-Style-Social-Media-Blunder

Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Key-Stats-to-Inform-the-Optimization-of-Mobile-Video-Consumption

Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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Starbucks-Delivery-Service-Storytelling-Customer-Experience-Social-Media

Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.

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The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Facebook-Local-Awareness-Ads-Take-Geo-Targeting-to-the-Next-Level

Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Are-We-Aiming-High-Enough-With-Our-Brands

Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

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Get-Schooled-by-YouTubers-Business-and-Content-Strategy

For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable.

There are, however, some powerhouse brands that are thriving on the platform.

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Why-You-Shouldn’t-Give-Your-Social-Media-Audience-the-Content-They-Want

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

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How-to-Dedicate-the-Time-Required-to-Achieve-Social-Media-Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

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Facebook-Testing-a-Way-for-Users-to-Buy-Products-on-the-Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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How-to-Create-Facebook-Interest-Lists

Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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Twitter-Analytics-Slicing-&-Dicing-Data

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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The-Importance-of-Social-Media-Strategy-vs-Tactics

It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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Take-Control-Enhance-the-Potency-of-Your-Facebook-Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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_Automating-Content-Curation-Just-Because-You-Can-Doesnt-Mean-You-Should-

There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.

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Learn-to-Embrace-Failure-on-Social-Media

Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

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5-Ways-to-Kill-It-On-Social-Media-That-Have-Nothing-to-do-With-Content

There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.

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Overview-of-Twitter-Analytics

An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.

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Nurturing-Social-Media-Advocacy-From-the-Inside-Out

There are a huge number of ways that social media advocates can have a positive impact on your business.

The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.

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Instantly-Boost-Trust-on-Social-Media

Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.

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Increase-Purchase-Intent-Through-Social-Media-Responsiveness

Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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