With only 8 days until Christmas, and 2 weeks until the New Year, the holidays are officially upon us. If you’re like me, you’re chomping at the bit to enjoy the season with family and friends, and to have a few days away from work. It’s incredible how a few days of relaxing can reinvigorate your enthusiasm for getting back to the grindstone and kicking the New Year off right. Breaks like these help you avoid burning out, and getting back to work with a clear and refreshed mind can help to stimulate great new thinking.
The dilemma is that the world of social media doesn’t take a break just because you are. So, following are a few ideas for how you can prepare your social media properties for the holidays so that you can focus on your personal time away from your online communities:
Blog – Schedule Posts Or Notify Your Readers Of Your Holiday Schedule
You can prepare your blog for the holidays by writing and scheduling posts to maintain your regular posting schedule. Alternatively, you can write a pre-holiday post to inform your readers of the days that you won’t be posting, and when they can check back for your first post-holiday update and return to your regular schedule.
If you decide to schedule posts, your readers will be happy for it, though you can expect your readership, page views, and engagement to dip. If you decide to let your readers know you’re going to forego a few updates to enjoy some time with family and friends, I’m sure they’ll understand and come back when you return to your regular publication calendar.
Also, you may want to consider adjusting your comment settings so that all comments are directed to your moderation queue for your review prior to posting so that nothing inappropriate is posted on your days off.
Facebook, Twitter, Google+, LinkedIn – Set It And Forget It… Kind Of
Pretty simple; write your updates and tweets for the holidays and schedule them with HootSuite, TweetDeck, or Facebook’s native scheduling tool.
Even though you will be wanting to take some time away from social media, you might want to consider checking in to your Facebook, Twitter, Google+ and LinkedIn accounts for moderation purposes to make sure there isn’t anything offensive or inappropriate being posted by trolls.
Pinterest – Plan Using Secret Boards
If you’re planning on updating your Pinterest boards over the holidays, you can make things easier on yourself by loading one of your secret boards with pins. This will let you login, move an image from your secret board to the appropriate public board quickly and efficiently, with no need for capturing, creating or curating content.
Visual Assets – Update For Christmas And New Years Eve
If it makes sense for your brand, you might want to consider updating your Facebook cover photo, and your Twitter, LinkedIn and Google+ header images to celebrate the holidays and/or the New Year. This might be a nice way to connect with your consumers.
A little bit of planning and advance work can save you a great deal of time for the holidays so you can focus on your family and friends, and not what’s happening online.
Do you have any tips you’d like to share for preparing your social media activity for the holidays?
If so, please feel free to share in the comments, or on Twitter @RGBSocial