3Links7

It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.

This is the seventh installment of 3 Links:

HOW TO ESTABLISH YOUR COMPANY’S SOCIAL MEDIA LEAD TEAM

In this article, Mark Schaefer discusses the importance and requirements of establishing a social media lead team within your organization. If you’re working toward, or recognize the need for formalizing an approach to social media in your organization, this is a must read.

SOCIAL MEDIA – YOUR TIME PERCENTAGE SHOULD EQUATE TO RESULT PERCENTAGE

Are the social media platforms that consume the majority of your effort also the platforms that yield the strongest results for your business? In this article, Robert Caruso offers practical, yet fantastic advice about being disciplined about achieving serious social media marketing results. This is one of those reads that just makes sense, but might not necessarily be something you’ve thought of… at least in some time.

THE SIMPLE REASON YOUR SOCIAL MEDIA ICONS ARE DOING NOTHING

Social media icons are everywhere and are on seemingly everything; packaging, signage, products, and more. DJ Waldow offers suggestions on how to optimize the performance of the social media icons that you include on your collateral, or wherever you choose to place them. This article struck a chord with me because there are so many instances of social media icons being used – in my opinion – improperly and without clear purpose.

Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.

Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial

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  1. […] Matthew It’s as simple as this… If you’re into social, digital or content marketing, you should […]

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Links, Marketing, ROI, Social Media Strategy

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