Nobody Cares that You're on Social Media

So, you’re a small to medium sized business and you’re all set up on social media. Yeah?

You’ve registered accounts on all of the popular social media platforms – Facebook, Twitter, Google+, YouTube, Pinterest, and maybe a few others as well.

You’ve got someone on staff regularly publishing content on each of these platforms. Your latest sale, new products, the daily weather report, and that beautiful photograph that one of your coworkers took of the wing of an aircraft they recently flew home in from vacation. I’m sure it’s an absolutely beautiful shot.

You’ve asked all of your family and friends to ‘like’, follow and subscribe to your pages. You’ve asked your coworkers to do the same, and for them to get their families and friends to follow suit as well.

You’ve paid for Facebook ads and other similar products to drive traffic, followers and subscribers, and through all of these methods you’ve attracted a reasonably sized audience.

Here’s the thing; nobody gives a damn about any of this.

Nobody cares that you have an account on Facebook, Twitter or YouTube.

If you’re solely broadcasting and republishing readily accessible information, nobody will care because there is no added value to ‘liking’ your Page, following your business, or subscribing to your social media channels.

And nobody is going to buy your widgets, or sign a contract with you just because you have X number of followers. It’s just not going to happen.

Nobody cares that you’re on social media; it’s about how you’re using these tools that will drive real results.

There needs to be a value proposition in place that will get people to stick around, be interested in what you have to say, and motivate them to be involved with your business or brand.

Are you even interested in the content you’re publishing and the interactions you’re having on social media?

If you’re not, you can’t really expect anyone else to be either.

This is, of course, a dramatic simplification of what it takes to generate meaningful results, but the point is that you need to be doing something of value and interest for you targeted audience – that is connected to your business and brand – in order to move the needle.

So, what are you doing on social media that’s going to generate meaningful results?

What are you doing for your business that you really care about?

It would be great to hear from you in the comments, or on Twitter @RGBSocial

Join the conversation! 7 Comments

  1. […] Matthew So, you’re a small to medium sized business and you’re all set up on social media. […]

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  2. […] So, you’re a small to medium sized business and you’re all set up on social media. Yeah? You’ve registered accounts on all of the popular social media platforms – Facebook, Twitter, Google+, YouTub…  […]

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  3. Very interesting article. BEST DESCRIBED LINE- “There needs to be a value proposition in place that will get people to stick around, be interested in what you have to say, and motivate them to be involved with your business or brand.”
    This certainly seems to be the prime scene that has been prevailing on most of the cases of social media problems in different companies.

    Being a community manger myself, i have set my own weekly and monthly targets that helps me connect with the right people and reach out building simplify360 presence not only on social media but offline as well.

    Thanks!

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    • Hey Adma – Thanks very much for the comment. I really like the idea of setting interaction targets for ensuring that you’re being truly ‘social’, be it online or off. Good stuff.

      Matthew.

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  4. […] Nobody gives a damn you’re on social media a blogpost by RBG Social […]

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Content Marketing, Engagement, ROI, Social Media Marketing

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