Ideas for Content Creation

For some organizations, continually generating killer ideas for content creation can be a challenge.

I think it’s probably safe to say that at some point or another we’ve all run into the issue of having a difficult time thinking of great ideas for future content.

Have you ever encountered this block?

Fortunately, if you know where to look and who to talk to, there is a great deal of inspiration to be found for content creation, and it’s probably sitting right in front of you.

Here are 5 places to find inspiration for content ideas to keep things fresh and valuable for your targeted audience:

Customer Service

Have a chat with customer service to see if you can find some inspiration from them. Ask if there are any particular questions that are frequently asked, or common concerns that your customers have. If there are, you’re in luck. Create content to answer these questions or concerns, and as a side benefit, you might even save your customer service team some future calls.

Sales

By the nature of their job, your sales team likely spends a significant amount of time speaking with current and prospective customers. Perhaps there is interesting insight or stories that you can glean from them that will inspire your content. Alternatively, think about opportunities to capitalize on their frequent interfacing with customers to learn more about how they use your product, their favourite features, or pain points. All of these things can be crafted into meaningful content.

Marketing

You’re probably already tightly connected to your marketing team, but do your best to stay as connected as possible. Find opportunities for content creation through the integration of social media and content in your marketing team’s broader communication platforms and the various initiatives that they pursue.

Executives

In most organizations, senior leadership serves as the compass of your organization. They have a unique perspective on your business, where it is going, and many other facets that a typical employee won’t have visibility to. Also, they frequently serve as the figureheads of your organization and carry some clout with admiring consumers. Sit them down for an interview, or ask them for some insight that will be of interest to your audience.

Customers

This one is simple; speak with your customers. And ask them about what content they’d like to see from your organization. The best part is that you can do this right on your various social media channels.

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These are of course just a few ideas for where to find inspiration for original content, and depending on the structure of your organization, there are likely to be many more.

As a content creator, spend some time away from your desk talking to the people around you in search of content ideas and think about what will be meaningful to your audience. Even if these people don’t give you ideas directly, spend some time speaking with them anyway and try to extrapolate ideas from their daily experiences.

How do you tap your organization for content inspiration?

Where do you find the most ideas for original content?

Do you have any additional suggestions to share?

It would be great to hear your thoughts in the comments, or on Twitter @RGBSocial

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