Amplifying and Supporting Events on Social Media

A well-executed live event can be an amazing way to place your brand in front of a targeted audience.

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

Pre-promotion

Social media channels can be fantastic channels through which to pre-promote your brand’s participation in, or organization of, a live event. Let your audience know the basics such as when and where it is being held.

Also, let them know why they should be excited to get involved in the live event. Whether it’s an entertaining brand experience, free product or swag – or whatever – let them know why they need to be there.

Live updates

Updating your social media properties live from your event with pictures, interviews, anecdotes, videos, or any other type of content, can be a great catalyst to get live participants involved in your social chatter and to serve as social validation that your event is a hit to your broader community.

Remember that people are increasingly turning to their mobile devices to interact and engage on social media, so don’t forget to encourage attendees to carry on the conversation about your event on social media, even when you are meeting them face-to-face.

Content capture

It goes without saying that live events can be an incredibly rich opportunity for capturing content. Make sure you capture as many awesome photos and videos as possible.

To ensure no opportunity is missed, I recommend brainstorming in advance of your event to think of every opportunity for content capture that would be valuable. There’s nothing worse than your event wrapping and just at that moment realizing that you’d forgotten to capture something that would have been absolutely killer.

Post-sell

When your event ends, there is still more social media goodness to be had. Share content from your event with your social media community to give them the inside scoop as to how it all went down. They’ll appreciate being able to see how your brand behaves in the real world, and if your event was successful and can show it off online in a compelling fashion, it can help to further solidify their affinity for your brand.

Pre-promotion of next year’s event

Many organizations participate in and run iterations of the same event year after year for a number of reasons. If your organization does the same, content captured from one year’s event can be used as part of next year’s pre-sell campaign. By showing the success of last year’s event you can successfully build excitement and anticipation for this year’s event.

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How do you promote events on social media?

How do you keep your social media audience engaged during events?

Do you have any tips for content capture during events?

Can you think of any businesses or brands who do a particularly good job of this that you’d like to share?

It would be great to hear from you in the comments, or on Twitter @RGBSocial

Join the conversation! 3 Comments

  1. […] A well-executed live event can be an amazing way to place your brand in front of a targeted audience. Interacting and engaging with your current and prospective consumers at events gives you opport…  […]

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  2. […] Matthew A well-executed live event can be an amazing way to place your brand in front of a targeted […]

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  3. Great article, Social Media is all about the “here and now” so completely agree with your point about Live Updates.
    With the developments in Social Media Booth technology Event Marketers should be looking to integrate the creation and sharing of Social Media content into events for maximum engagement and reach.
    Some great examples from brands including Nike and Virgin http://www.blinkrepublic.com.au/?p=125

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Content, Engagement, Marketing, ROI, Social Media

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