Author David Cohen transcribes several choice Mark Zuckerberg quotes from Facebook’s recent 3Q earnings call that reveal the Facebook founder’s vision for what is next for the world’s most popular social network. Main themes include understanding the world, Graph Search, mobile, artificial intelligence, and the future of consumer behaviour on Facebook. Definitely worth checking out.
In this post, Jay Baer addresses the social media elephant in the room that is measuring ROI. Not only is this post filled with great proposals for how you can measure ROI, but it does so in an inspiring and practical way. I’d love for you to report back if you were able to read this post and not be instantly filled with thoughts about how you can better measure your organization’s SM ROI.
Brian Solis – I think you may have heard of him, right? – questions a life filled with digital interactions and the true, real-life value they afford. What do we get out of sharing our lives with our friends? Why do we spend so much time on social media platforms? What is the psychology behind this madness? I’m paraphrasing, but these are the types of questions that are addressed in this highly topical post. It’s definitely an interesting read for any of you that find yourselves dedicating an increasing amount of time, attention and emotion to social media.
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