It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.
If you read anything below that tickles your fancy, I implore you to let the author of that piece know (it’s always nice to receive feedback or be asked a meaningful question), and share with your own social media audience.
Without further delay, here are the posts that caught my attention recently:
I’ll not ruin the punch line, but in this piece author Mitch Joel (@mitchjoel) recounts a recent TED Talk to share a perspective on where great content comes from, and urges readers to not publish content for content’s sake. Good advice and certainly a great perspective on content creation.
The title does a pretty good job of spelling out what this article is about, but author Drake Baer’s (@drake_baer) list is certainly interesting and revealing with some unique thoughts on what it takes to be successful.
The continued proliferation of social, mobile and digital have led some marketers down a path of overcomplicated approaches to reaching B2C or B2B audiences, when the reality is that we should all be aiming to create H2H (human to human) connections. Author Bryan Kramer (@bryankramer) goes on to detail several methods for creating real human connections between brands and the people that consume their products.
If you’ve read anything interesting recently that you think I might like, I’d love to hear from you either in the comments, or on Twitter @RGBSocial