Hello again, and thanks for checking out Last Week on Social, a blog series dedicated to providing a simple way to stay on top of the latest news and announcements from each of the major social media networks.
Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.
For the period of May 9 – 15, here’s a breakdown of news from last week on social:
Targeting options such as location and time have been added for advertisers aiming to serve relevant messages to people that have expressed interest in traveling to specific destinations, during specific timeframes.
Additional options for custom audiences from your website have been added to help advertisers target site visitors who display different behaviours and meet specific criteria. Examples include frequency, time spent, dynamic date, aggregated values, and devices.
Similar to Facebook’s offering, Dynamic ads are now available on Instagram. Dynamic ads enable advertisers to automate the process of targeting specific individuals with specific creative based on mobile app or website browsing history.
“Tumblr Labs are experimental features that were designed and developed in someone’s spare time. Labs are not guaranteed to work the first time or any time.” … this is probably all you need to know.
In spite of the limited and uncertain nature of Labs experiments, here are a few specifics: experiments range from advanced scheduling options (which could be useful), to enabling users to change your dashboard into a, ‘…beautiful illegible rainbow’ (which will probably never be useful).
LinkedIn, Twitter, Vine, and YouTube all had quiet news weeks with no announcements worth reporting.
As always, if we’ve missed something, please feel free to bring it to our attention in the comments.
If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial