In the coming months, businesses in the USA, Australia, and New Zealand will have access to new Instagram tools, including Business Profiles, Insights, and Promote (ad buying). These tools will be available globally by the end of the year.
It’s official! Over the course of the next month, Instagram will be rolling out an algorithm to prioritize the content users see in their feed. Gone are the days of endless, unfiltered Instagram feeds.
Currently in testing in select global markets, the Promoted Tweet Carousel enables advertisers to curate several tweets within a single, swipeable ad unit. Curated tweets can combine text, images, and video, and can be comprised of owned tweets, or tweets from other people – so long as they’ve given the advertiser permission to use their content.
Available through select Ads API Partners, Twitter is in beta with new Video Ad Serving Templates (VAST) that, ‘… standardize communication between ad servers and video players… [so that] … advertisers can now programmatically serve pre-rolls in front of premium content…’.
Facebook, LinkedIn, Vine, and YouTube all had quiet news weeks with no announcements worth reporting.
As always, if we’ve missed something, please feel free to bring it to our attention in the comments.
If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial