Several updates have been made to make it easier to start a conversation. These updates include the addition of a Favourites section to highlight the people that users message with most frequently, an Active Now section to see who is currently using the app, and reminders, such as birthdays.
Advertisers in the U.S.A. and U.K. – the only countries that currently have access to Pinterest ads manager – now have three new targeting options available: 1) customer list targeting, 2) website visitor retargeting, and 3) lookalike targeting.
YouTube Director is a suite of video ad creation products, primarily designed for small business: the YouTube Director for business app enables users to create video ads from their mobile device, YouTube Director onsite is a service that sends a professional filmmaker to shoot and edit an ad for free whenever a business spends $150 or more on ads, and YouTube Director automated video – you guessed it – automates the video creation process using existing assets like screenshots and logos.
Instagram and Vine had quiet news weeks with no announcements worth reporting.
As always, if we’ve missed something, please feel free to bring it to our attention in the comments.
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