Launching in the US, UK, Australia, and New Zealand, Facebook Marketplace gives people in local communities the tools they require to search, buy, and sell items amongst other Facebook users. Currently, payment and delivery is left to buyers and sellers to coordinate.
It will be interesting to see how Facebook expands Marketplace features moving forward, and if it is ever evolved for business use.
Canvas objectives have been expanded beyond website clicks and website conversions to include brand awareness and video views. The addition of new metrics mean that advertisers can better understand the performance of each component of their Canvas, including videos, photos, and buttons.
Additionally, Facebook is going to be making Canvas templates available over the next few months to simplify the production process for organizations with limited creative and technical capabilities.
Currently available in the US, and rolling out to additional regions in coming months, Twitter has renamed the Website Clicks objective to Website visits, and has launched a beta for a new objective, Website Conversions. Website Conversions is designed to help marketers track specific actions on their website, particularly for those that retarget website visitors with Twitter ads.
Instagram, LinkedIn, Pinterest, Vine, and YouTube had quiet news weeks with no announcements worth reporting.
As always, if we’ve missed something, please feel free to bring it to our attention in the comments.
If you have anything to share or want to let us know what you think of this blog post series, please leave a comment, or feel free to touch-base on Twitter @RGBsocial
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