CAPABILITIES

Whether you’re a business, brand, marketer or agency, we can help you to strategize, organize, implement, and measure everything that is required for a business-driving social media and content marketing plan.

Here are a few of the specific areas in which we collaborate with people like you:

AUDIT + BENCHMARKING

A great deal of information is required to truly understand your business, brand, and consumers in the context of the social media landscape to make informed strategic decisions.

We conduct comprehensive audits of your business, brand, consumers, and competitors on social media to demonstrate where you stand, and to identify opportunities. Insights gleaned through this process are the foundation of an impactful social media and content strategy, and can inform other aspects of your social media plan, including implementation guidelines, tactics, and measurement.

SOCIAL MEDIA + CONTENT STRATEGY

To achieve real business results, you need a plan that correlates social media and content marketing activity to doing just that.

We will work with you to develop a social media and content marketing strategy to ensure all activity is purposeful, carefully considers your existing communications ecosystem, takes into account the many ways to connect with your targeted audience, and works toward achieving real business results.

IMPLEMENTATION GUIDELINES, PROCESS + GOVERNANCE

Even the smartest social media and content strategies are useless without flawless ongoing execution.

When a strategy is finalized, we shift focus to working with you on the development of an implementation plan, complete with tactics, executional guidelines, processes, and governance to ensure everything, and everyone, works without a hitch.

TEAM BUILDING + TRAINING

Frequently, implementing a social media plan is a team effort.

We can work with you to build and train a highly effective and efficient social media and content marketing team. We’ll help you to identify required resources, define roles and responsibilities, bring everyone up to speed on your strategy and implementation plan, and ensure that everyone’s efforts are well coordinated.

COMMUNITY MANAGEMENT

Sparking and sustaining a two-way dialogue with consumers is at the core of what makes social media such a powerful practice for your business. Monitoring, moderating and engaging in these conversations are typically the job of Community Managers.

Whether we are working with your internal community management team, or you turn the reins over to us, we’ll work with you to build meaningful relationships with your customers.

CONTENT CREATION + CURATION

One of the principal ways that businesses provide value to their social media audience, provoke positive social interactions, and work to address goals is through the publication of original, or curated content.

We can work with you to strategize and plan your editorial calendar, organize and make efficient your team of content creators, create or curate valuable content, and provide data and insight-based recommendations for the creation and publication of effective content.

PAID SOCIAL

Paid social media ads and content promotion enables you to connect with consumers at scale, cut through the noise on social media, and reach highly targeted audiences.

We create, execute, manage, monitor, measure, optimize, and provide reports on results-oriented paid social campaigns across all of the social media networks that make sense for your business.

MEASUREMENT, ANALYSIS + REPORTING

It is critical to understand the effect of your social media and content marketing activity through the review, analysis, and reporting of available qualitative and quantitative data.

Using a variety of tools and inputs, not only do we measure, analyze and report on your social media and content marketing activity, but we also make that information actionable by recommending opportunities for optimization or new initiatives.

SOCIAL LISTENING

Everyday on social media, people are talking about your business and brand, products and services, competition and category, among many other relevant topics.

We can help you to listen to relevant conversations, analyze aggregated social listening data to glean insight and identify opportunities, and report findings for purposes of heightening corporate intelligence.

CONSULTING

We don’t necessarily want you to turn the keys to your social media and content marketing over to us. We want to collaborate with you on the effective development and implementation of a social media and content marketing strategy because better results can be accomplished this way.

Let us work with you to either identify and act on new opportunities for your business through the effective use of social media and content marketing, or tune your current social media and content marketing practice to make it more efficient and effective.