Last Week on Social - August21

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - August14

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - August7

News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - July31

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Facebook Algorithm Change is Good for Business

Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

Read more…

Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - July3

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Maximize the Success of Your Business Foray into Live Video

Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

Read more…

Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - June12

News and updates from Facebook, LinkedIn, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Dont Lose Sleep Over the Instagram Feed Algorithm

The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

Read more…

Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - May22

News and updates from LinkedIn and YouTube are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - May15

News and updates from Facebook, Instagram, Pinterest, and Tumblr are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - May8

News and updates from Twitter and Vine are featured in this week’s, Last Week on Social.

Read more…

Last Week on Social - April 10

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.

Read more…

Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

Read more…

3-Solid-Gold-Content-Lessons-From-The-Apple-Watch-Event

With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

Read more…

How-to-Choose-the-Right-Social-Media-Mix-for-Your-Business

There are important considerations to take into account when identifying the social media networks that are right for your business.

Read more…

4-Ways-to-Avoid-a-Dave-and-Busters-Style-Social-Media-Blunder

Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

Read more…

The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

Read more…

Why-You-Shouldn’t-Give-Your-Social-Media-Audience-the-Content-They-Want

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

Read more…

How-to-Dedicate-the-Time-Required-to-Achieve-Social-Media-Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

Read more…

How-to-Create-Facebook-Interest-Lists

Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

Read more…

Twitter-Analytics-Slicing-&-Dicing-Data

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

Read more…

Take-Control-Enhance-the-Potency-of-Your-Facebook-Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

Read more…

How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

Read more…

Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

Read more…

_Automating-Content-Curation-Just-Because-You-Can-Doesnt-Mean-You-Should-

There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.

Read more…

Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

Read more…

_Organizing-the-Web-One-Page-at-a-Time-Pocket

Use of Pocket has been beneficial for me both personally and professionally, and if you’re looking for a solution to help you to navigate and organize content more efficiently, I implore you to check it out.

Read more…

Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

Read more…

Barriers to Content Creation

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

Read more…

Optimize Blog Visuals

A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

Read more…

Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

Read more…

Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

Read more…

Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

Read more…

Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

Read more…

Social Media Customer Service

How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?

Read more…

Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

Read more…

Redefining Social Media ROI

If we stop thinking about the ‘return’ of ROI as end sales, and start thinking about ‘return’ as a sum of the value of all of the relevant aforementioned factors – which ultimately lead to sales – then calculating an ROI of social media can be much more achievable; not simple, but achievable.

Read more…

Week off of Social Media

Believe it or not, while I took the week off of social media, the world kept spinning, my business survived, my face didn’t melt off, and no other catastrophes occurred as a direct result (as far as I know anyway).

Read more…

3Links12

The close proximity of this 3 Links post to the last works out quite well because I’ve read some really great content in the last week or so that is certainly deserving of your attention.

Read more…

Facebook Currently Doesn't Allow Status Updates

Here are 15 things you can do – some productive, some not so much – while Facebook is experiencing technical issues.

Read more…

Amplifying and Supporting Events on Social Media

Interacting and engaging with your current and prospective consumers at events gives you opportunity to further prove your brand’s promise, build affinity and awareness, showcase your value proposition, humanize your brand, and much more.

Additionally, the proper utilization of social media can serve as an amazing support and amplification tool to optimize your results and ROI when running events.

Read more…

Facebook Post Edit

Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.

For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.

Read more…