last-week-on-social-september25

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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last-week-on-social-september18

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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youtube-community

YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?

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last-week-on-social-september4

News and updates from Facebook and Pinterest are featured in this week’s, Last Week on Social.

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Last Week on Social - August28

News and updates from Facebook, Instagram, and LinkedIn are featured in this week’s, Last Week on Social.

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Last Week on Social - August14

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August7

News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July31

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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Facebook Algorithm Change is Good for Business

Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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Last Week on Social - July3

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Maximize the Success of Your Business Foray into Live Video

Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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Dont Lose Sleep Over the Instagram Feed Algorithm

The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - April 10

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.

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Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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red

There are important considerations to take into account when identifying the social media networks that are right for your business.

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The-Simple-Truth-About-How-to-Effectively-Use-Hashtags

Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Facebook-Local-Awareness-Ads-Take-Geo-Targeting-to-the-Next-Level

Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Why-You-Shouldn’t-Give-Your-Social-Media-Audience-the-Content-They-Want

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.

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green

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

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Facebook-Testing-a-Way-for-Users-to-Buy-Products-on-the-Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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The-Importance-of-Social-Media-Strategy-vs-Tactics

It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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_Automating-Content-Curation-Just-Because-You-Can-Doesnt-Mean-You-Should-

There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.

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Learn-to-Embrace-Failure-on-Social-Media

Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.

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Increase-Purchase-Intent-Through-Social-Media-Responsiveness

Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.

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blue

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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Consumer-Training-as-a-Method-to-Improve-Organic-Reach-on-Facebook-

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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blue

Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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3Links14

It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.

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NY Times Ad Blunder and Social Media Automation

Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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Planning for the Zero Organic Reach Apocalypse

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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Barriers to Content Creation

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.

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Facebook Timeline Content Targeting

As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

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Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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3Links13

It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:

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Social Media Content Publication Time

As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.

You shouldn’t simply follow best practices.

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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blue

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.

Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.

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Planning for the Unplannable on Social Media

No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.

Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.

This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.

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Adapt to Shifts in Consumer Shopping Behaviour

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.

Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.

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