Social reach does not necessarily equate to influence. Thinking holistically about the array of people that can have significant influence will strengthen your social media activity.
YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.
Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.
A hashtag, plain and simple, is a tool for sociability.
Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?
There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.
There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.
Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.
What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?