It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.
Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.
The very thought of wanting to ‘remove your business from social media’ is completely missing the point.
You can’t remove your business from social media.
When planning your social media activity, it is critically important to understand your consumers’ natural behaviour on social media, with technology, and in the offline world to maximize the effectiveness of your efforts.