Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?
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The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.
Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.
The other half of the story, of course, is the impact it has on users.
Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?
What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?
As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.
“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook