Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.
Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.
The other half of the story, of course, is the impact it has on users.
Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?
What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?
As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.
“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook
It’s clear that engaging your business’ audience on mobile social media is becoming increasingly critical.
The trouble I find many businesses have isn’t about realizing that mobile is an important platform on which to have a solid presence, however, it’s how to establish that presence, and where.
If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.
With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.
A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.
There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.
Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.