Last Week on Social - August21

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August14

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August7

News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July31

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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Facebook Algorithm Change is Good for Business

Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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Last Week on Social - July3

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Maximize the Success of Your Business Foray into Live Video

Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June12

News and updates from Facebook, LinkedIn, and Twitter are featured in this week’s, Last Week on Social.

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Dont Lose Sleep Over the Instagram Feed Algorithm

The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May22

News and updates from LinkedIn and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - May15

News and updates from Facebook, Instagram, Pinterest, and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - May8

News and updates from Twitter and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - May1

News and updates from Facebook, Instagram, Twitter and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - April 24

Last week on social was a quiet one, with only one update from Pinterest.

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Last Week on Social - April 17

News and updates from Facebook, Pinterest and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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How-to-Choose-the-Right-Social-Media-Mix-for-Your-Business

There are important considerations to take into account when identifying the social media networks that are right for your business.

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Facebook-Local-Awareness-Ads-Take-Geo-Targeting-to-the-Next-Level

Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Facebook-Testing-a-Way-for-Users-to-Buy-Products-on-the-Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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How-to-Create-Facebook-Interest-Lists

Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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Take-Control-Enhance-the-Potency-of-Your-Facebook-Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story.

The other half of the story, of course, is the impact it has on users.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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Consumer-Training-as-a-Method-to-Improve-Organic-Reach-on-Facebook-

What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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Planning for the Zero Organic Reach Apocalypse

The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.

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Facebook Timeline Content Targeting

As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.

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Facebook Page Tagging

“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Optimize Blog Visuals

A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

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Wearable Tech and Social Media

Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Remembrance Day

The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.

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Facebook Currently Doesn't Allow Status Updates

Here are 15 things you can do – some productive, some not so much – while Facebook is experiencing technical issues.

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Facebook Post Edit

Roughly two weeks ago – I know, I know… ancient news – Facebook added functionality allowing users to edit posts.

For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.

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Facebook Ads Image Selection

Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.

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Get Social on Social Media

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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Facebook Page Timeline Promotions

Four ideas for how to run promotions on your business or brand Facebook Timeline.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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