Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

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The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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Putting a firm rule in place to tell you how long your business has to capitalize on an opportunity to publish relevant content is near impossible. This said, there are a couple of guidelines that you can take into account to help you out.

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This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.

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