News and updates from Facebook, LinkedIn, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook and Pinterest are featured in this week’s, Last Week on Social.

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News and updates from Instagram and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, and LinkedIn are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Pinterest, Tumblr, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Instagram are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Instagram, Pinterest, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Instagram, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, Pinterest, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Flickr, LinkedIn, Pinterest, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?

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News and updates from Facebook, LinkedIn, and Tumblr are featured in this week’s, Last Week on Social.

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News and updates from Facebook and Pinterest are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, and LinkedIn are featured in this week’s, Last Week on Social.

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News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?

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News and updates from Twitter are featured in this week’s, Last Week on Social.

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News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.

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News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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News and updates from Facebook, Instagram, Twitter and YouTube are featured in this week’s, Last Week on Social.

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Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.

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If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.

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There are important considerations to take into account when identifying the social media networks that are right for your business.

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Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.

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Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.

A hashtag, plain and simple, is a tool for sociability.

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Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and brands?

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Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.

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Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.

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It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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