Last Week on Social - August21

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August14

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August7

News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July31

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June12

News and updates from Facebook, LinkedIn, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May22

News and updates from LinkedIn and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - May15

News and updates from Facebook, Instagram, Pinterest, and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - May8

News and updates from Twitter and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - May1

News and updates from Facebook, Instagram, Twitter and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - April 24

Last week on social was a quiet one, with only one update from Pinterest.

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Last Week on Social - April 17

News and updates from Facebook, Pinterest and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - April 10

Every week, we round-up the latest updates from Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vine, YouTube, and others that may impact the way you use social media networks for your business.

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Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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How-to-Choose-the-Right-Social-Media-Mix-for-Your-Business

There are important considerations to take into account when identifying the social media networks that are right for your business.

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4-Ways-to-Avoid-a-Dave-and-Busters-Style-Social-Media-Blunder

Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Twitter-Analytics-Slicing-&-Dicing-Data

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean deeper Twitter insights.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Let’s-Quit-This-Little-Dance-We-Do-For-Twitter-Followers

The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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Overview-of-Twitter-Analytics

An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.

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Is-the-Recent-Twitter-Update-a-Precursor-to-Something-Bigger-to-Come

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?

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Improving-Content-by-Breaking-Your-Addiction-to-Links

There’s amazing social media content to be shared that is entirely link-less, and we could be doing our businesses, or the brands we work on, a great disservice by publishing so much link-ridden content.

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An Overdue Argument for Google+

Google+ may have just been validated as a bonafide social media heavyweight, right alongside the likes of Twitter, Pinterest, Instagram, LinkedIn – and yes – even Facebook.

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Responding to Audience-Initiated Dialogue on Social Media

Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

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Super Bowl Social Media

The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.

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Supercharge the Value of Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results.

Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.

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Optimize Blog Visuals

A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.

There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.

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Initiate Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.

This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.

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Boost Interaction with Blog Content

Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.

Following are 4 methods to gain higher levels of interaction with your blog content.

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Week off of Social Media

Believe it or not, while I took the week off of social media, the world kept spinning, my business survived, my face didn’t melt off, and no other catastrophes occurred as a direct result (as far as I know anyway).

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Enhancing Your Organization’s Collective Intelligence using Twitter

Imagine if you could have access to all of the best information, articles, whitepapers, reports, and resources that your coworkers are paying attention to.

Also imagine if they had access to everything you were checking out online.

You would all be better for it, right?

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iTunes Festival Social Media Content

It’s probably not surprising that a concert series put on by Apple would be pretty fantastic, but there are many more facets to what makes this killer than just the sheer scale of the month-long event.

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Get Social on Social Media

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;

They forget to be social.

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Twitter Best Practices

As I’m sure you have, I’ve been exposed to a number of ‘best practices’ about how many tweets a company should publish each day. The number given has varied widely, but I’ve seen numbers as high as 30 or more being recommended to maximize engagement.

Consider re-thinking best practices for how many tweets to publish each day.

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Social Media Talent Recruitment

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Ignore twitter tips for retweets

Unfortunately, for all of the awesome Twitter tips that are shared, there are a number of recurring tips that I feel are ill advised.

Following are 5 common Twitter tips that your business should ignore.

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Dissecting Twitter Profiles that Convert

Here’s what it takes to have a great Twitter profile that will convert viewers to follows, and maybe even followers to customers.

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Social Media Influencing Purchase Behaviour

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

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Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

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Social Media Product Development

There a huge number of ways that your community can contribute to product development, so I’ll just highlight a few to serve as thought-starters for the next time you plan to expand your product or service offerings.

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