last-week-on-social-september18

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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youtube-community

YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?

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last-week-on-social-september11

News and updates from Facebook, LinkedIn, and Tumblr are featured in this week’s, Last Week on Social.

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last-week-on-social-september4

News and updates from Facebook and Pinterest are featured in this week’s, Last Week on Social.

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Last Week on Social - August28

News and updates from Facebook, Instagram, and LinkedIn are featured in this week’s, Last Week on Social.

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Last Week on Social - August14

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - August7

News and updates from Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July31

News and updates from Facebook, Tumblr, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July24

News and updates from Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - July17

News and updates from Snapchat and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - July10

News and updates from Facebook and Snapchat are featured in this week’s, Last Week on Social.

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Last Week on Social - July3

News and updates from Facebook, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Maximize the Success of Your Business Foray into Live Video

Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.

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Last Week on Social - June26

News and updates from Instagram, Tumblr, Twitter, Vine, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June19

News and updates from Facebook, LinkedIn, Pinterest, Twitter, and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - June12

News and updates from Facebook, LinkedIn, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - June5

News and updates from Instagram, Pinterest, and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May29

News and updates from Facebook and Twitter are featured in this week’s, Last Week on Social.

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Last Week on Social - May22

News and updates from LinkedIn and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - May15

News and updates from Facebook, Instagram, Pinterest, and Tumblr are featured in this week’s, Last Week on Social.

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Last Week on Social - May8

News and updates from Twitter and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - May1

News and updates from Facebook, Instagram, Twitter and YouTube are featured in this week’s, Last Week on Social.

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Last Week on Social - April 24

Last week on social was a quiet one, with only one update from Pinterest.

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Last Week on Social - April 17

News and updates from Facebook, Pinterest and Vine are featured in this week’s, Last Week on Social.

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Last Week on Social - April 3_Red

If you want a simple way to stay on top of the latest news and announcements from each of the major social media networks, this new blog post series is for you.

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red

There are important considerations to take into account when identifying the social media networks that are right for your business.

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Key-Stats-to-Inform-the-Optimization-of-Mobile-Video-Consumption

Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.

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Get-Schooled-by-YouTubers-Business-and-Content-Strategy

For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable.

There are, however, some powerhouse brands that are thriving on the platform.

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How-Social-Media-Can-Be-A-Boon-For-Your-Career

Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.

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Amp Up the Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.

It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.

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First Kiss

The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?

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PewDiePie YouTube Content Marketing Strategies

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.

With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.

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Real-time Marketing

Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.

Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.

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Super Bowl Spots Debut on Social Media

Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t

So, this is all well and good, but what can be learned from this phenomenon and applied to your business?

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Top 10 Blog Posts

Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.

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YouTube Year In Review

Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.

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red

While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.

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Killer Content Red Bull Imaginate

There are some amazing businesses and brands pumping out absolutely killer content every day, though I can’t think of many that do it with such regularity as Red Bull. This article will showcase the awesome episodic video content series ‘Imaginate’ by Red Bull, featuring Danny MacAskill.

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Social Media Embrace Imperfection

There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.

But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.

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Quality vs. Quantity

For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.

It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground.

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ViralVideoSuccess

There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.

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Deconstructed Blog Posts

Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.

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KillerContentKmart

There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping, what makes it so amazing, and present a few strategies and tactics that can be applied to your business.

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YouTubeTrueViewVideoAds

There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.

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SocialMediaSpringCleaning

Here are a few things you can do quickly to ensure that your social media presence is giving your audience and consumers the amazing first impression your business or brand deserves.

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CranesBuilding

A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.

The question is: Should you pay to artificially inflate these numbers?

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