YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable.
There are, however, some powerhouse brands that are thriving on the platform.
If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.
With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.
Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time.
Businesses and brands, however, shouldn’t one day per year get a ‘real-time war room’ together and hope for some serendipitous opportunity to present itself, or worse, shoehorn their message into a less than memorable moment.
Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t
So, this is all well and good, but what can be learned from this phenomenon and applied to your business?
Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.